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Old 20th June 2011, 02:24 AM
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Afilias and HiChina Form Partnership to Identify and Support Chinese Brands for ICANN

“With the tremendous rise of Chinese language on the Internet, our partnership will enable Chinese brands to present their domains in Chinese script rather than in English alone.”

http://www.businesswire.com/news/hom...upport-Chinese
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Old 21st June 2011, 11:31 PM
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Re: Afilias and HiChina Form Partnership to Identify and Support Chinese Brands for I

imho, I think these .brand names in Chinese etc. will only confuse people and reinforce the value of the idn.com in every language.
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Old 22nd June 2011, 02:03 AM
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Re: Afilias and HiChina Form Partnership to Identify and Support Chinese Brands for I

LaPlante added, “With the tremendous rise of Chinese language on the Internet, our partnership will enable Chinese brands to present their domains in Chinese script rather than in English alone.”

One approach is a ‘dot.BRAND’ name, meaning the use of a brand name instead of a .com or .net,” said Roland LaPlante, Senior Vice President of Afilias. “A dot.BRAND TLD lets major companies control how customers experience their brand online and helps break through the noise and clutter online.”


Or simply use what is already available, that would really reduce the noise and clutter?
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