Bodis VS Namedrive

[Steve Clarke]

P.S. I also use Google Insights to help with determining my keywords.

[mattbodis]

Indeed, Steve gave a good example of 3 of our new templates. We are actually launching 80+ templates just like those this week.

Also here are just some of the other features we are also launching alongside this new release this week:

• 80+ templates
• Ability for the user to choose the template
• Ability for user to choose between 1-click and 2-click
• Manage individual custom keywords on the parked page
• Statistics for templates and keywords so you can see how they perform in comparison to other keywords and templates
• Data on user searches, such as what visitors have searched for on a domain name in the past
• Data on referers, countries, and more

As far as IDN support, we already have full IDN support on the parked pages.

[TrafficDomainer]

The new features are great. Thanks Matt and others. I will definitely give Bodis a try.

Cheers!

[bwhhisc]

Hi Matt...do you disclose how the revshare works Bodis % vs. Customer.

I have always wondered why parking companies do not take a more active role to "suggest" keywords for various languages that might help trigger ads that could be of interest for type in names.

[mattbodis]

All new customers are on a 80% revenue share. We are thinking of adding the revenue share % to the interface in the future.

Please explain the suggestion part?

We've tested using keywords in multiple languages. For instance, say you add a domain name and put a master keyword of "games". If the English speaking visitor visits the domain name, they'd be shown keywords relating to games in English.

If a Russian speaking visitor visits the same domain, they'd be shown keywords relating to games in Russian.

Surprisingly, this did not work well, and revenue actually dropped during the tests. There were also domain names that were getting visitors from many languages, which means a long time to A/B test and determine if the language helped or not. Which means a drop in revenue while the test is ongoing, and sometimes for small domains it'd take weeks or months.

But overall, my expectation was that it would drastically improve revenue. However, it seems I was wrong and it lowered revenue.

The advertisers pay less for keywords in other languages, so CPC dropped.

And CTR didn't increase much, and actually dropped in many instances as well.

It was hard to believe.

[squirrel]

so, what'S the situation now ? Do you keep all keywords in english ?

[mattbodis]

No. If you enter a master keyword of "juegos" in Spanish, you will get related keywords in Spanish. And if domain name is juegos.com, then related keywords will be in Spanish as well.

You'll also be able to control individual keywords and their language using our custom keyword feature.

What I was saying is that regardless of your location, you will still get same keywords. And this is because it earns more than giving you keywords based on location.

[mattbodis]

Here is an example of page with Russian keywords related to "play games":

http://bodisparking.com/games-example.com


Can any one that is Russian speaking confirm?

[squirrel]

Originally Posted by mattbodis

No. If you enter a master keyword of "juegos" in Spanish, you will get related keywords in Spanish. And if domain name is juegos.com, then related keywords will be in Spanish as well.

You'll also be able to control individual keywords and their language using our custom keyword feature.

What I was saying is that regardless of your location, you will still get same keywords. And this is because it earns more than giving you keywords based on location.

get it. I would expect it to work like that.

Your templates are much better (well, at least the few that I have seen) than the competition's. Why is that ? Can't all parking cos make nice designs ? OR does it have anything to do with restrictions in your contract with feed providers

[mattbodis]

Thanks! Hmmm a bit of a combination of everything.

1. Making templates that work well with keywords/ads is a bit harder than it really seems. (We acquired most of ours from a parking company that went under and then we re-tuned them to make them better, we also made a few more based on the format).

2. I think a lot of parking companies don't have proper designers on board. Most the big ones just get great revenue shares so the way the threw it up in 1998 is the way it still is today. It don't matter because their revenue shares with the upstreams enable them to get all the customers anyway.

3. Nice designs don't always work well. Some of these new templates are not better than our older green template, and that's why our system A/B tests and picks the best performer. It highly depends on the keywords, domains, and template combination, amongst other factors.

4. Restrictions in the contract is a big thing. Our upstream provider, G, does not allow any content text (except that tiny one in the new templates on the right), they do not allow sub-keywords (like a horizontal sub menu), and they do not allow any links too large or too small...and everything has to be labeled "Related Searches"....amongst other things.

So yeah there's many many reasons but overall it's just difficult to stay within guidelines and deliver something that performs very well. Some parking companies don't really care either and would need to spend millions to get the job done.

Yahoo providers have a lot more lee-way and can do much more so typically they have better templates than G powered companies.

[squirrel]

Thanks for sharing the info Matt.

If you don't mind, there's an idea I'd like to discuss with you. Send me a pm perhaps if you have time.

Thanks again

[bwhhisc]

Thanks for all the info. Speaking from parking at the competition....many 'keywords' that seem would be the best fit for very prime terms just do not seem to trigger any ads. It would be nice to provide customers keywords by language that have demand from advertisers to see what might fit with certain catagories or genres.

On some, the keyword get put in does serve up ads, then a month or 2 later (on some) it seems to stop serving up ads.

A "key" feature if it would be possible would the ability to know which names need "keyword updates" or changes to help keep good advertising content for the searchers. Thanks for participating here.

[mattbodis]

Hi bwhhisc,

Any examples you can share so I can get a better understanding?

[squirrel]

Thanks for the info and the private chat Matt, appreciated. I'll go ahead and test a few domains on your platform.

Cheers

[mattbodis]

Originally Posted by squirrel

Thanks for the info and the private chat Matt, appreciated. I'll go ahead and test a few domains on your platform.

Cheers

I've set you to verified.

[DktoInc]

Originally Posted by mattbodis

Here is an example of page with Russian keywords related to "play games":

http://bodisparking.com/games-example.com


Can any one that is Russian speaking confirm?

Nice looking templates, the related searches make sense only about 50%. It's mostly linguistic challenge, words are correct, the structure is grammatically wrong. I think it's the same as Name Drive or Sedo in regards to linguistics. It's another topic on its own yet to be perfected in most languages and a very important subject. The money is in proper grammar. No body wants to click on ads that look like they have been made by a first grader. Otherwise, looks awesome. Nice job!

[mattbodis]

Indeed, however Sedo/Namedrive use Google's technology for keywords. Bodis uses its own technology. And I hate to sound cheesey and biased, but there are vast differences. Here is the difference:

We optimize the keywords, so as soon as the 50% gets click, they would eventually be on top and the only ones appearing. Where as Sedo/ND are not allowed to do that, since they have to display the ones G returns, in the order that G returns them.


PS
The Russian linguistic can be perfected just like our English. We'd just need a few inputs from a Russian speaking person and we'd then update our system accordingly.

[mattbodis]

Also thanks for taking a look into it and offering your opinion as I am not Russian so cannot really determine the accuracy.

[blastfromthepast]

Whats with the funny name? What is a bodis? I dislike both the root and the ending -is.

Sedo also has a funny name. You'd think a domain company could invest in a nice generic name.

[mattbodis]

Well look at the bright side, at least we didn't settle for Bodis.net.