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-   -   Advertising retargeting....new mobile technology (http://www.idnforums.com/forums/29559-advertising-retargeting-new-mobile-technology.html)

bwhhisc 22nd June 2011 01:01 PM

Advertising retargeting....new mobile technology
 
http://techcrunch.com/2011/06/15/tapad/

Erick Schonfeld Jun 15, 2011

One of the best-performing technologies in online advertising right now is retargeting—everyone from Google to startups are making bank from it. That’s when you browse the Web and are shown an ad from a site you’ve visited in the past. The clickthroughs are much higher than a random display ad. Now, a New York City startup called Tapad is bringing retargeting to mobile devices.

more on link.....


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