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-   -   WTF 750K for Global Awareness Budget? (http://www.idnforums.com/forums/29662-wtf-750k-for-global-awareness-budget.html)

Rubber Duck 6th July 2011 07:22 AM

WTF 750K for Global Awareness Budget?
 
Who ate all the pies?

http://www.icann.org/en/topics/new-g...05jul11-en.pdf

Kent99 6th July 2011 07:41 AM

Re: WTF 750K for Global Awareness Budget?
 
Sounds like a laughably stupid budget for a global advertising campaign.

555 6th July 2011 08:44 AM

Re: WTF 750K for Global Awareness Budget?
 
It is a good budget for a new rising local shoe polish company but i guess with the trillions the world spent advertising with .com is why it is so low.

How much advertising do you need before anything that resembles a word is regged? it took 24 hours for the first 240k .рф domains.

Also, i think that ICANN will do more concentrated efforts in the form of one day conferences educating the local professional communities on what's going to happen like the one verisign is doing at this time with the Indian Government in India.

squirrel 6th July 2011 03:24 PM

Re: WTF 750K for Global Awareness Budget?
 
that's 125K per official UN language.. and you're leaving out Turkish, Portuguese, Hindi, Japanese, German, Korean and many more languages.

Another thought :
Beckstrom salary = global awareness budget
just saying

alpha 6th July 2011 07:43 PM

Re: WTF 750K for Global Awareness Budget?
 
reading that pdf they want TV commercials, radio spots... then all the usual online stuff etc

750k will get them what? 30 secs of prime time TV in one country. it's a typo surely.

squirrel 6th July 2011 08:14 PM

Re: WTF 750K for Global Awareness Budget?
 
Quote:

While we are excluding paid TV advertising we are asking for responses to include a separate addendum that shows what the additional cost would be should funds become available. We are also asking for advice on pro bono placement.
from the RFP

Avtal 7th July 2011 02:28 AM

Re: WTF 750K for Global Awareness Budget?
 
I'm more interested in Verisign's plans, and their advertising budget.

Avtal

Steve Clarke 7th July 2011 10:05 AM

Re: WTF 750K for Global Awareness Budget?
 
Bingo!

I'm not sure if they've ever considered having one.

Rubber Duck 7th July 2011 04:43 PM

Re: WTF 750K for Global Awareness Budget?
 
Quote:

Originally Posted by squirrel (Bericht 183349)
that's 125K per official UN language.. and you're leaving out Turkish, Portuguese, Hindi, Japanese, German, Korean and many more languages.

Another thought :
Beckstrom salary = global awareness budget
just saying

Perhaps they buy and run News of the World?


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