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Old 1st September 2011, 05:37 AM
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Post Tina Dam's 10/2 & Innovations for Internationalized Domain Names

According to the 10/10 rule, it takes about a decade to take a product from initial idea to having a standard developed, and then another decade to reach mass market adoption. How can that second decade be reduced in the case of Internationalized Domain Names and their adoption by Internet users? The most effective way to speed up IDN mainstream adoption is learning from history. This includes avoiding mistakes of the past as well as creating an environment where innovative solutions can be created that will enhance the IDN adoption rate.

http://www.circleid.com/posts/innova...in_names_idns/
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Old 1st September 2011, 05:46 AM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

"One way is by widespread usage by key players that drive the industry. If we give existing TLD registries easy access to internationalized versions of their TLDs, then the deployment of these Internationalized TLDs could reach big markets quickly. This will not only speed up mainstream adoption, but it will also make IDNs more compatible by pushing more application developers to support IDNs, which in turn creates a better user experience and usability."

Brilliant, absolutely brilliant.

Mind you it took her 10/10 to get there!
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Old 1st September 2011, 05:50 AM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

Thx Jose

Quote:
One way is by widespread usage by key players that drive the industry. If we give existing TLD registries easy access to internationalized versions of their TLDs, then the deployment of these Internationalized TLDs could reach big markets quickly. This will not only speed up mainstream adoption, but it will also make IDNs more compatible by pushing more application developers to support IDNs, which in turn creates a better user experience and usability.
Quote:
I previously proposed that bundling prices be introduced for gTLD applications containing internationalized versions of the applied for TLD string.....
............
You could argue that while the Fast Track Process for IDN ccTLDs was cost-neutral, it was effective since it helped introduce new products at a low price, and that for internationalized versions of already existing TLDs (ccTLDs in this case). There is no reason why the internationalized gTLDs could not be introduced in similar fashion and thereby be able to compete with IDN ccTLDs.
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Old 1st September 2011, 06:02 AM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

Thank you.
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Old 1st September 2011, 06:43 AM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

Quote:
If we give existing TLD registries easy access to internationalized versions of their TLDs, then the deployment of these Internationalized TLDs could reach big markets quickly.
Does that mean re-writing the guidebooks?

Last edited by DktoInc; 1st September 2011 at 07:15 AM..
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Old 1st September 2011, 07:26 AM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

Great article. Maybe a few mire will get the jist of what's needed.

Thanks Tina!
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Old 1st September 2011, 12:03 PM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

3 confusing elements loom.

existing gtld's getting their IDN's.
new gtld's IDN only out of the box.
new gltd's (brand or generic) that need/deserve/ request IDN variants.

the post 185K auction process should be an interesting mud pit..
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Old 1st September 2011, 05:25 PM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

Thanks Tina for the writeup and thanks to Jose for posting it here.

I feel one of the ways to accelerate IDN.IDN gTLD adoption is for a registry like Verisign to partner with a search engine like Google. As an example, Google Thailand is currently running a big campaign to get Thai businesses to go online by offering free domains and websites for a year, but these domains are all in ASCII. If they are made available in Thai as well, this would also help boost Thai IDN popularity and serve the local market quite well. In return Google could also boost their advertising income since most Thais are more comfortable to use Thai than English when given the choice and this will help grow the Thai online advertising market which is currently neglible compared to the offline one. A win-win for everyone. This strategy should work with most countries with their own scripts.

Last edited by TrafficDomainer; 1st September 2011 at 05:34 PM..
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Old 2nd September 2011, 12:15 AM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

Quote:
Originally Posted by TrafficDomainer View Post
Thanks Tina for the writeup and thanks to Jose for posting it here.

I feel one of the ways to accelerate IDN.IDN gTLD adoption is for a registry like Verisign to partner with a search engine like Google. As an example, Google Thailand is currently running a big campaign to get Thai businesses to go online by offering free domains and websites for a year, but these domains are all in ASCII. If they are made available in Thai as well, this would also help boost Thai IDN popularity and serve the local market quite well. In return Google could also boost their advertising income since most Thais are more comfortable to use Thai than English when given the choice and this will help grow the Thai online advertising market which is currently neglible compared to the offline one. A win-win for everyone. This strategy should work with most countries with their own scripts.
not a bad idea. write it down and send it to G, you never know
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Old 2nd September 2011, 02:16 AM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

Quote:
Originally Posted by squirrel View Post
not a bad idea. write it down and send it to G, you never know

I am not sure if partnering up with someone who wants to destroy you and everything you stand for, can be classified as a "good idea", unless you go by "keep your friends close and enemies closer" method.

Last edited by DktoInc; 2nd September 2011 at 02:20 AM..
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Old 6th September 2011, 12:47 AM
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Re: Tina Dam's 10/2 & Innovations for Internationalized Domain Names

I'm so sick of this bullshit. She had plenty of time to say this while she was "head" of IDN at ICANN. Now that she has an opportunity to make some money, she's just now saying this? FUCK HER.

It's not popular, I know this. But she didn't do anything for IDN gTLDs. Regardless of what anyone says here, she was in charge of the ENTIRE IDN PROGRAM at Icann. Fuck you Tina, a few years too late.
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