I'm sure we can work out some kind of deal.
Advertising needs to be flexible in its delivery vehicle to reach the right audience. People have to want to see it. They have to savor and enjoy the advertising, laugh at it, or laugh with it. If the customer can be made to feel like they are part of a select in-group, they will feel good. Whatever you are selling, it can be improved upon by selective use of cultural code words and images that spark customers' imagination.
In this case, "the droit", a funny 'in' reference from the China Capital thread, was repackaged as a funny slang term to appeal to reluctant IDN buyers in England like Alpha.
This word from Law French, an archaic language based on Norman and Anglo-Norman, used in some form even today in the Law Courts of England (and Courts in the United States), also appears in the motto of the British Monarch, "Dieu et mon droit".
Those in the targeted 'in' group, the British domainers, as well as those with a good education, like Giant, would catch on to the word, and feel delight in having understood it.
Making your client smile means that they are now open to perceive the message you are now ready to present to them: buy Taipei.com.
But you can't go out and just say, Buy Taipei.com, like Javago did. You have to make your audience want to hear the message.
It also can't offend. This was important, as it put upside down the message that the original 'you don't have the droit' poster wanted to convey: that you shouldn't sell such a valuable cultural asset as the Chinese Capital to a foreign domainer.
The Taipei.com Do you have the droit?™ T shirt, however, was cute enough to be posted by cheering domainers in Taiwan, thus negating this negative aspect of domaining that inspired the Chinese Capital poster.
Now you see, the Taipei.com campaign wasn't such a simple thing after-all. It drew upon the complex international 'code' language of domainers, it sought to inspire and appeal to a select audience of buyers, and also to make the sale appealing to others who would not buy, but who would feel that they are also part of the in group, and thus promote goodwill and international friendship and peace among domainers.
If you would like to discuss further opportunities for the promotion of your product or website, I will be pleased to work for you on a freelance or permanent basis. Please get in touch with me by email or PM.
Regards.
References:
http://www.cafepress.com/droit.58565681
http://en.wikipedia.org/wiki/Dieu_et_mon_droit
http://en.wikipedia.org/wiki/Law_French
http://www.idnforums.com/forums/2975...html#post20869