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Old 22nd October 2011, 01:40 AM
555 555 is offline
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What's in a domain? gTLDs and the new dotbrand frontier - Interbrand

http://www.interbrand.com/Libraries/...rand.sflb.ashx


Best Global Brands: http://www.interbrand.com/en/best-gl...ands-2011.aspx

http://www.interbrand.com/en/best-gl...ands-2011.aspx

Where's Drewbert?
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Old 22nd October 2011, 01:47 AM
555 555 is offline
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Re: What's in a domain? gTLDs and the new dotbrand frontier - Interbrand

"Dotcharacter versus dotcom
Another impact of the ICANN ruling is that
English is no longer the default language
for gTLDs. In theory, any word from any
language, including Chinese characters
and Arabic script, may be used as a domain
suffix. One question this raises is whether a
brand will need to buy the equivalent of its
name when operating in foreign markets.
As far as China is concerned, there doesn’t
appear to be any need to rush. While the
vast majority of Chinese people know
very little English, if any at all, those who
use the Internet are quite accustomed to
the current gTLDs. As in so many other
regions, .com is generally considered the
indicator of a business’s official website,
while .org suggests a reliable and objective
organization.
For the most part, however, Chinese
internet users simply don’t pay as much
attention to a domain as their American or
European counterparts. Few experts are
predicting a large overall impact in China;
although some do believe that fraud will
inevitably rise as a result."
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Old 22nd October 2011, 09:10 AM
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Re: What's in a domain? gTLDs and the new dotbrand frontier - Interbrand

Quote:
Originally Posted by 555 View Post
"While the
vast majority of Chinese people know
very little English, if any at all"
Now that is odd because I have been repeatedly informed by my betters that typing English is the only way these people can function.
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