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Old 26th October 2011, 01:52 AM
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McDonald's is using Chinese domain name in China

It seems McDonald's is using 麦乐送.中国. It is actually not the corresponding Chinese name for McDonalds (麦当劳). The .com of that name (麦当劳.com) is a parked page and 麦当劳.中国 is registered by a well known Chinese domainer.
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Old 26th October 2011, 01:56 AM
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Re: McDonald's is using Chinese domain name in China

Quote:
Originally Posted by JamesZ View Post
It seems McDonald's is using 麦乐送.中国. It is actually not the corresponding Chinese name for McDonalds (麦当劳). The .com of that name (麦当劳.com) is a parked page and 麦当劳.中国 is registered by a well known Chinese domainer.
Based on this article KFC, Pizza Hut and Pepsi are using IDN's as well.

Google translated: But respondents also said, "Mak to send the Chinese," the domain name will be remembered hearing once. Reporters browser address bar type "Mak sent in China", it entered a McDonald's official home page, very convenient.

http://roll.sohu.com/20111026/n323398004.shtml

Last edited by 555; 26th October 2011 at 01:58 AM..
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Old 26th October 2011, 02:16 AM
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Re: McDonald's is using Chinese domain name in China

Quote:
Originally Posted by 555 View Post
Based on this article KFC, Pizza Hut and Pepsi are using IDN's as well.

Google translated: But respondents also said, "Mak to send the Chinese," the domain name will be remembered hearing once. Reporters browser address bar type "Mak sent in China", it entered a McDonald's official home page, very convenient.

http://roll.sohu.com/20111026/n323398004.shtml
Many Chinese restaurants are also using IDNs. A very good sign for things to come.
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Old 26th October 2011, 06:19 AM
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Re: McDonald's is using Chinese domain name in China

Great news, but...

Google translation= Mak sent
Babelfish: Mai Lesong
Bing translation: McNuggets sent

I am still expecting to see big brands adopting the .com!
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Old 26th October 2011, 10:28 AM
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Re: McDonald's is using Chinese domain name in China

Quote:
Originally Posted by jose View Post
Great news, but...

Google translation= Mak sent
Babelfish: Mai Lesong
Bing translation: McNuggets sent

I am still expecting to see big brands adopting the .com!
If you think about it, using ccTLDs for big brands is a good strategy to make them look like a local company and bring them closer to the people they want to do business with. They should also secure the .com for sure.
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