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-   -   New gTLD study- bullish on commercial potential for IDNs (http://www.idnforums.com/forums/30442-new-gtld-study-bullish-on-commercial-potential-for-idns.html)

bwhhisc 24th November 2011 03:53 PM

New gTLD study- bullish on commercial potential for IDNs
 
http://www.circleid.com/posts/201111...omain_program/

Some comments relating to IDN; the Chinese are once again well ahead of the curve it seems. ;)

**SMBs (small to medium sized businesses) also showed interest in Internationalised Domain Names (IDN) which will allow domains in non-Latin languages such as Chinese or Arabic.

**Fifty-four per cent of SMBs who have customers that do not speak English said they were interested in owning an IDN.

**Chinese IDNs were nominated by 90 per cent of SMBs.

squirrel 24th November 2011 05:15 PM

Re: New gTLD study- bullish on commercial potential for IDNs
 
Quote:

The research was conducted in September 2011 with 200 small and medium sized businesses based in Singapore, Australia, and Hong Kong
and

Quote:

▪ Less than 15% of SME owners know about the new Top-Level Domain (TLD) program
▪ However, when educated about the program, 49% of SMEs describe themselves as at least moderately
likely to register a domain within a new TLD related to their business.

my emphasis

Thoughts:
-200 is a small sample
-All SMBs located in Australia/Asia, therefore little value to Chinese being most favored IDN pick
-Not a psychology B.A. here but it seems to me that if you "educate" people halfway through, they are very likely to change their answer simply because they feel like they have too, no ?

Rubber Duck 24th November 2011 06:35 PM

Re: New gTLD study- bullish on commercial potential for IDNs
 
The fact they showed up at all, probaby makes them an entirely unrepresentative sample.

Quote:

Originally Posted by squirrel (Bericht 188877)
Thoughts:
-200 is a small sample
-All SMBs located in Australia/Asia, therefore little value to Chinese being most favored IDN pick
-Not a psychology B.A. here but it seems to me that if you "educate" people halfway through, they are very likely to change their answer simply because they feel like they have too, no ?



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