New gTLD study- bullish on commercial potential for IDNs
 

http://www.circleid.com/posts/201111...omain_program/

Some comments relating to IDN; the Chinese are once again well ahead of the curve it seems. ;)

**SMBs (small to medium sized businesses) also showed interest in Internationalised Domain Names (IDN) which will allow domains in non-Latin languages such as Chinese or Arabic.

**Fifty-four per cent of SMBs who have customers that do not speak English said they were interested in owning an IDN.

**Chinese IDNs were nominated by 90 per cent of SMBs.

Re: New gTLD study- bullish on commercial potential for IDNs
 

and


my emphasis

Thoughts:
-200 is a small sample
-All SMBs located in Australia/Asia, therefore little value to Chinese being most favored IDN pick
-Not a psychology B.A. here but it seems to me that if you "educate" people halfway through, they are very likely to change their answer simply because they feel like they have too, no ?

Re: New gTLD study- bullish on commercial potential for IDNs
 

The fact they showed up at all, probaby makes them an entirely unrepresentative sample.