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Old 23rd May 2006, 11:02 AM
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Real Estate Terms

Having got caught out on the Chinese Hotel Combos by combining a less important term many many times. It is interest that in the Japanese Realestate market, that term that everyone is chasing doesn't have the highest overture bids.


住宅


1. 信頼のセンチュリーホーム
全棟10年間の瑕疵保証付、驚きの価格でWeb限定商品ついに発売開始
www.centuryhome.co.jp
(Advertiser's Max Bid: ¥633)

2. 不動産情報なら野村のノムコム
都心マンションから郊外の一戸建まで。住みかえなら野村のノムコム.
www.nomu.com
(Advertiser's Max Bid: ¥633)

3. 簡単ネット登録で1%オフ
最新住宅情報をメールで取り寄せて購入価格がお得になるキャンペーン
www.shinyo-g.co.jp
(Advertiser's Max Bid: ¥632)

4. プラネスーペリア芦屋船戸町
先進設備満載の永住型ITマンション。メディカルサポートで健康管理も
www.ps-asiya.com
(Advertiser's Max Bid: ¥632)

5. デザイン住宅を多数紹介中
工事金額までもご紹介。住宅設計受注率がトップクラスの設計事務所です
www.freedom-shop.com
(Advertiser's Max Bid: ¥461)

6. 新築マンションなら日神不動産
東京を中心とした首都圏エリアにある新築分譲マンションを案内。
www.nisshinfudosan.co.jp
(Advertiser's Max Bid: ¥459)

7. ポラスの中央住宅 分譲住宅情報
POLUS。千葉・埼玉でお探しなら、一戸建て専門サイトへ!
www.polus-kodate.com
(Advertiser's Max Bid: ¥400)

8. 信頼の住宅、へーベルハウス。
家は建てた後が大事。私たちは、ロングライフ住宅を提唱します。
www.asahi-kasei.co.jp
(Advertiser's Max Bid: ¥315)

9. 不動産のことなら大和ハウス
戸建て住宅商品、全国の分譲住宅情報をお届け。カタログ請求受付中。
www.daiwahouse.co.jp
(Advertiser's Max Bid: ¥314)

10. ナイスの住まい情報
新築マンション、一戸建て、土地の物件情報。賃貸オフィスの検索も。
www.house.jp
(Advertiser's Max Bid: ¥305)

11. オーベル元住吉プレクシード
元住吉駅徒歩8分。オーダーメイドシステムを採用したマンション誕生。
www.moto-sumi.jp
(Advertiser's Max Bid: ¥300)

12. 浦和根岸の新築マンション
「武蔵浦和」・「南浦和」が徒歩圏。公園や生活施設も充実しています。
www.laple-u.com
(Advertiser's Max Bid: ¥300)

13. 住宅検討でマイルが貯まる
マイホーム検討キャンペーン実施中!ネットマイルで無料会員登録。
www.netmile.co.jp
(Advertiser's Max Bid: ¥300)

14. 新築分譲一戸建て情報
首都圏を中心に新築一戸建て情報掲載中!一戸建てHOME’S
www.kodate-homes.jp
(Advertiser's Max Bid: ¥261)

15. 大規模分譲物件 東京テラス
総戸数1036戸のマンションプロジェクト。世田谷区千歳台に誕生。
www.t-te.com
(Advertiser's Max Bid: ¥259)

16. 首都圏の新築マンション情報満載
大手28社の物件を地図から簡単検索、資料一括請求可。コラム等も充実
mansion.home4u.jp
(Advertiser's Max Bid: ¥251)

17. 藤和不動産・大阪
大阪を中心に関西に分譲マンションを展開する藤和不動産大阪支店。
www.towa-osaka.com
(Advertiser's Max Bid: ¥250)

18. ガーデン・シンフォニー新越谷
新越谷駅・南越谷駅徒歩10分。534戸の大規模分譲マンション誕生。
www.gs-beki.com/
(Advertiser's Max Bid: ¥250)

19. ミサワホームの住まいづくり
技術・デザインのトータルサービスで、快適な住環境を提供します。
www.misawa.co.jp
(Advertiser's Max Bid: ¥250)

20. 住宅物件情報ならこちら
一人ひとりのライフスタイルに合わせて選べる、住まいの情報ページ。
orix-sumai.jp
(Advertiser's Max Bid: ¥238)

21. 住替え売却は、すみしん不動産へ
エリア別に土地・一戸建・マンションなど不動産情報を検索可能。
www.sumishin-re.co.jp
(Advertiser's Max Bid: ¥237)

22. 首都圏の新築分譲マンション情報
山田建設のオール電化マンション「ミオカステーロ」シリーズの紹介。
www.yamada-kensetsu.co.jp
(Advertiser's Max Bid: ¥233)

23. 住宅の新築・リフォーム
情報満載、 INAXの「eショールーム」 快適な住まい作りをご提案
inax.jp
(Advertiser's Max Bid: ¥220)

24. 理想の家作りを実現!SRC基礎
床下に蓄熱体を設けた完全密封構造!優れた快適性と高い強度を両立。
yashima.com
(Advertiser's Max Bid: ¥210)

25. 熱意のFUKUYA、仕事が早い
住宅のことならご相談ください。福屋工務店グループ!ご相談受付中!
www.fukuya-k.co.jp
(Advertiser's Max Bid: ¥202)

26. 『生活ガイド.com』
地域の情報を比較検討!住みたい街が選べる街探しサイト。
www.seikatsu-guide.com
(Advertiser's Max Bid: ¥201)

27. 地震に強い家 静岡レスコハウス
人々の命と財産を守る百年住宅、阪神大震災でも無傷。ネットで資料請求
www.shizuokaresco.co.jp
(Advertiser's Max Bid: ¥201)

28. 横浜市の不動産売買情報ならココ
横浜市全域の新築一戸建・中古一戸建、売地の不動産売買情報を掲載中!
www.arthouse-net.com
(Advertiser's Max Bid: ¥200)

29. 東京江戸川の注文住宅はおまかせ
木造注文住宅、二世帯、狭小地、3階建ての施工事例や注意点が満載です
www.eikohsha.co.jp
(Advertiser's Max Bid: ¥200)

30. 新築マンション販売の藤和不動産
首都圏を中心に主要都市の新築分譲マンション情報を検索できる。
www.towa-fudosan.co.jp
(Advertiser's Max Bid: ¥200)

31. 藤和ハウス
東京都下を中心に住宅、マンションなどを取り扱う不動産会社。
www.towa-house.co.jp
(Advertiser's Max Bid: ¥200)

32. 家探しは≪マイハウス近畿≫
新築戸建て専門サイト。建売・宅地の物件検索や注文住宅取扱い会社案内
www.myhousekinki.com
(Advertiser's Max Bid: ¥173)

33. 三井不動産の住宅総合サイト
全国の新築一戸建て・マンションを多数ご案内。こだわり物件満載!
www.31sumai.com
(Advertiser's Max Bid: ¥150)

34. 新築住宅購入の決め手は情報量!
一戸建てもマンションも徹底比較。資料請求も楽々ホームプラザがご案内
www.home-plaza.jp
(Advertiser's Max Bid: ¥150)

35. 関西エリアの新築マンション情報
価値ある集合邸宅を提案するアーバンライフ。注目のエリアに続々誕生!
www.urbanlife.co.jp
(Advertiser's Max Bid: ¥150)

36. 敷金ゼロ礼金ゼロの賃貸アパート
全国35万室から簡単検索。仲介手数料、更新料も不要。レオパレス21
www.leopalace21.com
(Advertiser's Max Bid: ¥124)

37. 東京都板橋区 ハナノ住宅美装
親切丁寧をモットーにリフォーム・クリーニングで快適な住空間をご提案
www.hanano-biso.co.jp
(Advertiser's Max Bid: ¥123)

38. ゴールドクレスト新築マンション
首都圏マンション・イベント情報はこちら。エリア・こだわり検索充実。
www.goldcrest.co.jp
(Advertiser's Max Bid: ¥120)

39. 東京多摩エリアの物件情報満載!
地域トップクラスの情報量!4万件サーチで物件探し。東宝ハウス国分寺
www.toho-house.co.jp
(Advertiser's Max Bid: ¥110)

40. 福岡市の大規模開発分譲情報
西区に誕生イトーピア彩都室見が丘。市内一望の眺望。分譲情報公開中!
www.itohpia.co.jp
(Advertiser's Max Bid: ¥109)


不動産


# 長野県諏訪、伊那地方の不動産情
土地・アパートなど不動産をお探しの方、情報が満載です!
suwa.fudousan.co.jp
(Advertiser's Max Bid: ¥303)

# プラネスーペリア芦屋船戸町
「芦屋」駅徒歩4分。先進設備満載・永住型マンションのご案内。
www.ps-asiya.com
(Advertiser's Max Bid: ¥300)

# 不動産物件検索、査定はノムコム
首都圏、関西圏の売買物件情報。売却相談、無料査定も実施中。
www.nomu.com
(Advertiser's Max Bid: ¥264)

# 暮らしの品質情報「生活太鼓判」
住宅の売買など、生活者が安心して情報を選択するお手伝い!
www.taiko-ban.jp
(Advertiser's Max Bid: ¥263)

# JR南武線中野島駅より徒歩3分
駅に近い、理想に近い!多摩川テラスの新築マンションギャラリー。
www.tamatera.jp
(Advertiser's Max Bid: ¥260)

# 首都圏の一戸建て
新築分譲住宅やデザイナーズハウス、タウンハウス、分譲地など満載。
www.century21.co.jp
(Advertiser's Max Bid: ¥260)

# ル モンド代官山 誕生
旧山手通りを一歩入った静謐な地。駅徒歩7分。南向き中心の高台邸宅
lemonde-d.com
(Advertiser's Max Bid: ¥256)

# 長野で住まいを探すなら大成産業
分譲マンション・戸建・分譲地・賃貸・高齢者マンションの情報が満載。
www.taiseisangyo.com
(Advertiser's Max Bid: ¥255)

# 東京テラス
総戸数1036戸のマンションプロジェクト。世田谷区千歳台に誕生。
www.t-te.com
(Advertiser's Max Bid: ¥254)

# 三菱UFJ不動産販売の物件情報
任意キーワードで探すご希望の住まい・土地。写真満載で見つけやすい!
www.sumai1.com
(Advertiser's Max Bid: ¥254)

# 好立地、好環境の分譲マンション
高品質・低価格。首都圏30年の実績で安心。設備充実のタカラレーベン
www.leben.co.jp
(Advertiser's Max Bid: ¥253)

# ナイスの住まい情報
新築マンション、一戸建て、土地の物件情報。賃貸オフィスの検索も。
www.house.jp
(Advertiser's Max Bid: ¥252)

# 横浜市内の不動産売買ならココ!
横浜市の新築一戸建、中古一戸建、売地の不動産売買情報を提供中!
www.arthouse-net.com
(Advertiser's Max Bid: ¥250)

# ガーデン・シンフォニー新越谷
新越谷駅・南越谷駅徒歩10分。534戸の大規模分譲マンション誕生。
www.gs-beki.com/
(Advertiser's Max Bid: ¥250)

# グレイス株式会社
横浜・新スタイル!グレイス株式会社のマンション!
hamawave.com
(Advertiser's Max Bid: ¥250)

# マンション売買支援サイト
自分のペースで物件情報を検索。あなた本位の中古マンション取引。
www.m-buysell.com
(Advertiser's Max Bid: ¥250)

# 不動産物件情報ならこちら
一人ひとりのライフスタイルに合わせて選べる、住まいの情報ページ。
orix-sumai.jp
(Advertiser's Max Bid: ¥243)

# 首都圏の新築分譲マンション情報
山田建設のオール電化マンション「ミオカステーロ」シリーズの紹介。
www.yamada-kensetsu.co.jp
(Advertiser's Max Bid: ¥242)

# 首都圏の不動産探し
オークラヤ住宅の中古マンション情報。おすすめ・新着物件はこちら!
www.ohkuraya.co.jp
(Advertiser's Max Bid: ¥241)

# 藤和不動産 大阪
大阪を中心に関西に分譲マンションを展開する藤和不動産大阪支店。
www.towa-osaka.com
(Advertiser's Max Bid: ¥240)

# 不動産物件情報 BonSmil
首都圏の不動産を簡単検索。住まいで気になる地域の暮らし情報も掲載。
www.bon.co.jp
(Advertiser's Max Bid: ¥240)

# 『生活ガイド.com』
地域の情報を比較検討!住みたい街が選べる街探しサイト。
www.seikatsu-guide.com
(Advertiser's Max Bid: ¥201)

# 熱意のFUKUYA、仕事が早い
不動産仲介は仕事が早い!福屋工務店グループ。ご相談受付中!
www.fukuya-k.co.jp
(Advertiser's Max Bid: ¥201)

# 325戸の駅前3分生活。
駅徒歩3分。扶桑レクセル・有楽土地が贈る325戸大規模プロジェクト
y325.com
(Advertiser's Max Bid: ¥200)

# 住替え売却は、すみしん不動産へ
首都圏・近畿・名古屋・福岡・熊本のマンションなど不動産情報を紹介。
www.sumishin-re.co.jp
(Advertiser's Max Bid: ¥200)

# 湘南の不動産物件情報なら
湘南・横浜西部エリアに密着した一平不動産。専務ブログもあります!
www.ippei.co.jp
(Advertiser's Max Bid: ¥200)

# エルプリメント新宿(事務所)
新宿3丁目徒歩6分。デザイナーズ賃貸物件。事務所利用賃料16万から
www.elpulimento.jp
(Advertiser's Max Bid: ¥200)

# 藤和ハウス
東京都下を中心に住宅、マンションなどを取り扱う不動産会社。
www.towa-house.co.jp
(Advertiser's Max Bid: ¥200)

# 住宅 不動産のことなら
住まい探しのナビゲーター、有楽土地住宅販売のサイトへ!
www.yuraku.jp
(Advertiser's Max Bid: ¥200)

# 不動産選びまだ無駄遣いしますか
仲介手数料半額。すまい探しならタウンネットにお任せください。
www.townnet.cc
(Advertiser's Max Bid: ¥200)

# 長田駅前アーバンコンフォート
「新長田」駅徒歩2分。駐車場100%完備のファミリー向けマンション
www.urbanlife.co.jp
(Advertiser's Max Bid: ¥200)

# リバー産業のマンション情報公式
’関西’の物件が多数掲載!都会の中でも緑を身近に感じるマンション。
www.river.co.jp
(Advertiser's Max Bid: ¥199)

# 家探しは≪マイハウス近畿≫
新築戸建て専門サイト。建売・宅地の物件検索や注文住宅取扱い会社案内
www.myhousekinki.com
(Advertiser's Max Bid: ¥198)

# 不動産販売のスペシャリスト
ご所有の不動産物件でお悩みの方!資産活用の相談ならクロサワにお任せ
www.cl-k.jp
(Advertiser's Max Bid: ¥190)

# 三井不動産の住宅総合サイト
全国の新築一戸建て・マンションを多数ご案内。こだわり物件満載!
www.31sumai.com
(Advertiser's Max Bid: ¥150)

# 仲介物件なら東急リバブル
マンション、住宅、土地などを地図を見ながら視覚的に検索できます。
www.livable.co.jp
(Advertiser's Max Bid: ¥150)

# 安心の住まいセコムホームライフ
東京・神奈川のセキュリティを重視した新築分譲マンション
www.secom-shl.co.jp/
(Advertiser's Max Bid: ¥150)

# 新築住宅購入の決め手は情報量!
一戸建てもマンションも徹底比較。資料請求も楽々ホームプラザがご案内
www.home-plaza.jp
(Advertiser's Max Bid: ¥150)

# アールリンクの物件検索サイト
新築からペット可物件まで大阪の賃貸マンション情報掲載中!
www.rlink.co.jp
(Advertiser's Max Bid: ¥150)

# 319家族の未来都市「ザクス」
駅徒歩4分・多摩川リバーサイド・川崎未来派街区に誕生。
www.xax319.com
(Advertiser's Max Bid: ¥150)
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  #2 (permalink)  
Old 23rd May 2006, 11:07 AM
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Re: Real Estate Terms

That's generally the case, because the most popular terms have massive traffic and people can't afford to place high bids - they are going to run out of money soon.

Take for example, 'sex', that term doesn't have much advertisers, and the max bid would probably be just a notch from the min. possible bid.

So, ironically, keywords like "Real Estate In Tokyo City Shinjuku Ward" would have higher bids.

Last edited by touchring; 23rd May 2006 at 11:10 AM..
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Old 23rd May 2006, 11:10 AM
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Re: Real Estate Terms

Quote:
Originally Posted by touchring
That's generally the case, because the most popular terms have massive traffic and people can't afford to place high bids - they are going to run out of money soon.

Take for example, 'sex', that term doesn't have much advertisers, and the max bid would probably be just a notch from the min. possible bid.
That doesn't add up. If there is plenty of traffic on the most popular term, they are not going to bid more a secondary term.

I get your argument about localised traffic being more valuable.

The sex thing is different, as you are talking high volume but small amounts of money. This argument does not hold where you are comparing two terms that relate to the same product or service.
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Last edited by Rubber Duck; 23rd May 2006 at 11:14 AM..
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Old 23rd May 2006, 11:18 AM
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Re: Real Estate Terms

OVT bids are only a guide.

A domain is still a domain - that is a corporate web address.

A company that operates in a city will want to expand or present a bigger "image", and that can only be obtained using a generic term.

This is also the main reason why chinese companies like to use .com - they want to present a more international image, rather than a "China" image.
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Old 23rd May 2006, 11:23 AM
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Re: Real Estate Terms

Quote:
Originally Posted by touchring
OVT bids are only a guide.

A domain is still a domain - that is a corporate web address.

A company that operates in a city will want to expand or present a bigger "image", and that can only be obtained using a generic term.

This is also the main reason why chinese companies like to use .com - they want to present a more international image, rather than a "China" image.
That is all totally valid, but it doesn't answer the question as to whether 住宅 or 不動産 is the most valuable to the Japanese Real Estate Market.
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Old 23rd May 2006, 12:39 PM
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Re: Real Estate Terms

It's all depending on what you want it to be for

The phrase 不動産 is equivalent to a real estate business/person (fudousan)

住宅 is housing (Jutaku)

So basicly a person wouldn't commonly search for Tokyo Housing
They would be searching for
Tokyo Home
Tokyo Apartment

Now there are real estate business' that people do search for like

Yokohama Real Estate (It's actually also like a real estate agent)
Kyoto Real Estate


So when you are looking for terms

I know someone will buy the Places+Housing but it's not normal spoken terms.

Housing Loan is commonly used but not the Place+Housing

I also asked one of the Japanese staff here.

But like I know eventually someone will certainly register them & someone will certainly sell them.
They are not "Premium Real Estate" terms. (I can say it because you guys haven't bought them all hopefully)

Another hint would be to look at the actual ads displayed.
Almost none of them actually have the term.
I'm not saying it's a worthless term
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Last edited by Olney; 23rd May 2006 at 12:42 PM.. Reason: Automerged Doublepost
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Old 23rd May 2006, 12:44 PM
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Re: Real Estate Terms

Yes, I have bought the lot.

Thanks for you explanation, but if it were exactly as you put it these Combos would not be getting the Adwords and Overture Bids that they do.

I believe it is actually more like Residence or Residential.


Quote:
Originally Posted by Olney
It's all depending on what you want it to be for

The phrase 不動産 is equivalent to a real estate business/person (fudousan)

住宅 is housing (Jutaku)

So basicly a person wouldn't commonly search for Tokyo Housing
They would be searching for
Tokyo Home
Tokyo Apartment

Now there are real estate business' that people do search for like

Yokohama Real Estate (It's actually also like a real estate agent)
Kyoto Real Estate


So when you are looking for terms

I know someone will buy the Places+Housing but it's not normal spoken terms.

Housing Loan is commonly used but not the Place+Housing

I also asked one of the Japanese staff here.

But like I know eventually someone will certainly register them & someone will certainly sell them.
They are not "Premium Real Estate" terms. (I can say it because you guys haven't bought them all hopefully)
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Old 23rd May 2006, 12:49 PM
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Re: Real Estate Terms

With PPC you place high money sometimes on terms that result in high conversion.
The phrase 住宅ローン is very common & valuable "Housing Loan"
It's literally you have to think the same way exactly like
LondonHousing.com
It does have value but it isn't a common searched term by people. Business might use it though.
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Old 23rd May 2006, 01:01 PM
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Re: Real Estate Terms

Actually, I will be quite happy if none of these sell, as I think I should like to lock them away as a set until their true value is apparent. I certainly won't loose money on them.

Quote:
Originally Posted by Olney
With PPC you place high money sometimes on terms that result in high conversion.
The phrase 住宅ローン is very common & valuable "Housing Loan"
It's literally you have to think the same way exactly like
LondonHousing.com
It does have value but it isn't a common searched term by people. Business might use it though.
Grammatically, is there such a thing in Japanese as a Gerund?
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Last edited by Rubber Duck; 23rd May 2006 at 01:08 PM..
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Old 23rd May 2006, 01:03 PM
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Re: Real Estate Terms

Quote:
Originally Posted by Olney

Housing Loan is commonly used but not the Place+Housing
Olney, would the uncommon use of 'housing' extend to the term 住宅建設 (housing construction) as well?

I just regged the .net because it has a full 40 keyword bids and 12,527 OVT.

Don't tell me I've wasted another $7 trying to get into the real estate game!
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Old 23rd May 2006, 05:20 PM
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Re: Real Estate Terms

I think you did very well with that one Seamo.
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Old 23rd May 2006, 05:36 PM
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Re: Real Estate Terms

Quote:
Originally Posted by Rubber Duck
Having got caught out on the Chinese Hotel Combos by combining a less important term many many times. It is interest that in the Japanese Realestate market, that term that everyone is chasing doesn't have the highest overture bids.


不動産

Bottom line is Japanese Real Estate companies are using This " 不動産 " (with IDN's ) and another thing i have terms with Double All the Results you just posted Bid amount and amount of Advertisers
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Old 23rd May 2006, 05:41 PM
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Re: Real Estate Terms

Quote:
Originally Posted by Rubber Duck
Yes, I have bought the lot.

Thanks for you explanation, but if it were exactly as you put it these Combos would not be getting the Adwords and Overture Bids that they do.

I believe it is actually more like Residence or Residential.
Yes, in Chinese, it's residence. I think Olney has explained it correctly.

We don't sell our "residence", we can sell our house but we still keep our residence, by renting an apartment.

But we sell "不動産" -- a product can be traded.
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