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Old 24th May 2012, 04:17 PM
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Facebook choses Brazil and India

Two of the world's major emerging economies, Brazil and India, were elected by Facebook, along with the United States, and countries to ensure the strategic source of revenue for its operations in the coming years.

"Users in India, the United States and Brazil are the major sources of our growth," said this week the company said in a statement filed with the Securities and Exchange Commission (SEC), regulator of U.S. securities market.

With its initial public offering (IPO, its acronym in English), which raised more than $ 16 billion (U.S. $ 31.9 billion) on Friday, Facebook intends to focus investments in three countries where the network site social has recorded high growth rates.

Accelerated pace

Together, Brazil and India account for approximately 90 million users on social networking, or 10% of the total base of 901 million, according to data available until March 2012.

In May this year, according to consulting socialbakers, Brazil surpassed India in numbers of users, with respectively 47 million profiles online social network against 45.8 million in the Asian country.

The two countries have also grown at a pace much faster than that observed in the United States.

Over the past three months, the number of active profiles on Facebook in Brazil increased 24.02% and 5.35% in India, compared to 1.06% in the U.S..

"After the U.S., which is a more mature market, Brazil and India are countries attractive because they generate greater economies of scale by the size of their populations," he told BBC Brazil Marcelo Tripoli, founder and CEO of consulting iThink.

"In addition, more and more people in these two countries use mobile devices like cell phones and tablets, to access their profiles on social networking," he added.

Studies indicate that approximately 55% of all Facebook users accessing social networks via mobile devices.

Markets

The Brazilian market has been viewed with considerable optimism for social networking. Last year, a report by U.S. consultancy comScore, Facebook surpassed for the first time, Orkut, Google, as the social networking site most accessed in the country.

The study reveals that in December 2011, Facebook recorded 36.1 million unique visitors, an increase of 192% over the preceding 12 months.

Orkut already closed the month with 34.4 million unique visitors, an increase of only 5% on the same basis of comparison.

Also increased the residence time of the user on the site founded by Mark Zuckerberg.

In December, each user spent an average of 4.8 hours a month on the site, compared with 37 minutes in 2010, an increase of 667%, the survey said.

Moreover, according to Tripoli, weigh in favor of Brazil cultural factors, which would ultimately increase the company's interest in the local market.

"Brazilians love to share information and are not as critical as Americans and Europeans in relation to what is available on the network," he said.
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