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Old 3rd June 2012, 07:55 PM
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Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse

http://www.businessinsider.com/tv-bu...ollapse-2012-6
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Old 3rd June 2012, 08:26 PM
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Re: Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse

Nice link, thanks!

The thing that could save TV advertising is 'in-screen' ads - ads across the bottom of the screen or on-screen pop-ups lasting a second or so and repreated.

That said, I've never seen anything like that but if I was in their game, that's where I'd be looking to go.
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Old 3rd June 2012, 08:33 PM
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Re: Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse

online set to exceed total print, tv looks unaffected

http://www.marketingcharts.com/telev...to-date-20465/
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Old 3rd June 2012, 09:20 PM
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Re: Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse

Frankly, I don't even know how to operate the TV. Lenka does that.

We always start watching the show late so she can skim through the Ads.

Not sure whether it makes much difference. I think they always had minimal impact on my purchasing decisions.
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Old 3rd June 2012, 10:50 PM
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Re: Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse

Spot-on. I even watch live sports online. Illegally of course since a single German Bundesliga match via official live stream costs more than the stadium ticket.
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