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Old 25th June 2012, 09:34 PM
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Launch of non-Latin script IDNs prompts review of brand owners' strategies

Included in these applications are 116 non-Latin script strings, commonly known as internationalised domain names (IDNs). The introduction of these top-level IDNs will affect the way in which brand owners market their products, as the Internet becomes more accessible to those that are literate only in Arabic (or in another language which does not use Latin characters).

With over 200 million native Arabic speakers and over 800 million native Chinese speakers, the impact on brand owners that wish to communicate with a global audience will be very significant. Brand owners should review their trademark registration and protection strategies to ensure that they have appropriate protection for foreign language versions of their key trademarks.

Applications for new strings

The introduction of new top-level strings is set to expand the existing infrastructure of the Internet from 22 top-level strings (including '.com' and '.org') to many hundreds, including:

IDN strings (eg, '.com' and other top level strings in Arabic, Chinese, Cyrillic and other non-Latin scripts);

branded strings (eg, '.amazon', '.apple', '.citi' and '.mcdonalds');
community strings (eg, '.bank', '.hotel', '.islam' and '.tennis');
generic strings (eg, '.app', '.cloud', '.music', '.tickets', '.you' and '.weather'); and
geographic strings (eg, '.nyc', '.dubai' and '.abudhabi').

http://www.internationallawoffice.co...6-3de1d74d3dc3
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