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  #1 (permalink)  
Old 2nd October 2012, 03:58 PM
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G's attack on EMDs

I haven't seen a thread here yet on Googles algo change that goes after and penalizes EMD (exact match domains)

we've always known an EMD gets a boost in the SERP, but no more apparently.

It does seem domainers are public enemy #1 right now, we're getting hit from all sides.

Anyone here concerned, most of our IDNs are exact match by nature ?
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Old 2nd October 2012, 05:07 PM
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Re: G's attack on EMDs

The penalty concerns low quality sites on EMDs. And, I believe I read somewhere that this update affects English language content sites for now. Our turn will come sooner or later of course.

If you build a real site I think you're safe. Either way, one can't live by G's menopausal mood-swings.

Apps, otoh, is something to think about.
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Old 2nd October 2012, 05:14 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by yanni View Post
Apps, otoh, is something to think about.
native apps ?
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Old 2nd October 2012, 05:24 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by yanni View Post
The penalty concerns low quality sites on EMDs.
I haven't read that there is a penalty.
I haven't read that it only applies to low quality sites.
do we know that they haven't simply withdrawn the free boost that any EMD got?

it makes sense afterall.. when a 1000 new extns launch, all those EMDs.. you can't give love to all of them.

I'm only speculating, but it sucks big time if that's how it is.
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Old 2nd October 2012, 05:31 PM
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Re: G's attack on EMDs

I was going to post that two day ago, but got tired of the usual reactions on my negative posts.

http://www.seomoz.org/blog/googles-e...ate-early-data
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Old 2nd October 2012, 05:33 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by alpha View Post
I haven't read that there is a penalty.
I haven't read that it only applies to low quality sites.
do we know that they haven't simply withdrawn the free boost that any EMD got?
http://twitter.com/mattcutts/status/251784203597910016

http://twitter.com/mattcutts/status/251789327691042816
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Old 2nd October 2012, 05:46 PM
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Re: G's attack on EMDs

Quote:
Matt Cutts ‏@mattcutts
Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results.
Expand Reply Retweet Favorite
Quote:
Matt Cutts ‏@mattcutts
New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.
Expand Reply Retweet Favorite
My bold.

Matt's tweets Sep 28th
http://twitter.com/mattcutts

EDIT: JS is a quicker draw

Last edited by yanni; 2nd October 2012 at 05:46 PM..
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Old 2nd October 2012, 05:52 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by squirrel View Post
native apps ?
Yes
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Old 2nd October 2012, 05:52 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by yanni View Post
My bold.

Matt's tweets Sep 28th
http://twitter.com/mattcutts

EDIT: JS is a quicker draw
Right, ok thanks. So basically they re-killed the mini/MFA/thin affiliate site (again)
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Old 2nd October 2012, 06:18 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by yanni View Post
Yes
I don't like 'em. I use to want to launch some, and a friend of mine spent 3 years building apps for his company and clients.


The upfront costs are huge for native apps. There isn't a truly universal framework, thus added cost for cross platform dev and support. Updates are expensive too, and sometime you have to update your app if you don't want to be kicked out of a marketplace , i.e. if the iTunes terms are updated.

The risks are great too, because if your app fails, it costs money to modify and improve it, etc., you can't "pivot" as easily as a webapp / website.

You can't really do A-B testing effectively

iTunes is a worse monopoly than Google

Getting users for an app is difficult beyond the first few days where as a new app you get to top the rank of some category in iTunes. Ultimately you need to promote it and unlike a website that can grow its traffic organically, an app needs almost constant promotion. If you feel like adding new content or a new feature to your app, guess what, it's gonna cost you.

The Costs : I can have a webapp to search a database of millions of items that performs as well as anything used by the top commercial websites for under 1K. That's if I'm willing to do the design (theming, CSS etc.) myself, so cost of dev + hosting. All the code will be open source, which means it will be super cheap to maintain.

If I want the same thing but as a native app, it will cost me 20 K minimum, that's for one platform, iOS. If I want android support too, add 5K minimum. I haven't planned for any updates yet.
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Old 2nd October 2012, 06:23 PM
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Re: G's attack on EMDs

are you both meaning the same thing when you say native?
native as in "foreign language" or native as in "runs on a specific OS and firmware"

Last edited by alpha; 2nd October 2012 at 06:23 PM..
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Old 2nd October 2012, 06:24 PM
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Re: G's attack on EMDs

native "runs on a specific OS and firmware" as opposed to web based
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Old 2nd October 2012, 06:26 PM
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Re: G's attack on EMDs

What he said
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Old 2nd October 2012, 06:28 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by alpha View Post
are you both meaning the same thing when you say native?
native as in "foreign language" or native as in "runs on a specific OS and firmware"
lol I think it's only you who thinks foreign when he reads the word native in the context of apps
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Old 2nd October 2012, 06:44 PM
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Re: G's attack on EMDs

JS, here's an article you may find interesting, if you haven't come across it yet:

Mobile applications: native v Web apps – what are the pros and cons?

and the GIA whitepaper mentioned in the interview (I haven't read it):

Native or Web Application? How Best to Deliver Content and Services to Your Audiences over the Mobile Phone
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Old 2nd October 2012, 06:50 PM
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Re: G's attack on EMDs

will read thanks
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Old 2nd October 2012, 07:45 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by alpha View Post
I haven't seen a thread here yet on Googles algo change that goes after and penalizes EMD (exact match domains)

we've always known an EMD gets a boost in the SERP, but no more apparently.

It does seem domainers are public enemy #1 right now, we're getting hit from all sides.

Anyone here concerned, most of our IDNs are exact match by nature ?
So, Google don't want to buy their own traffic.

Seems like parking is the only game in town.
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Old 3rd October 2012, 12:13 PM
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Re: G's attack on EMDs

Sorry to be "preachy" but I've been saying since day dot don't bother making mini-sites with your exact match domains, because Google will eventually kill them.

Good riddance to bad rubbish I say.

Either (a) develop real sites, or more likely for most of us for the vast majority of our domains (b) sell to people that will develop real sites. That's the end game right?

Why should anyone think Google should have any interest in boosting garbage sites just because they have an exact match domain in? It makes no sense for their search results, hence it was always going to happen one day or another.

Come on people, its a very simple premise - google wants to deliver quality results. Any algo changes will reflect that long-term goal.

And no, their results aren't perfect, but you try writing a SERPs algo .. you'll end up with Bing or worse .... and Bing is incredibly bad for lots of stuff, and that's with god knows how many millions of dollars stuffed in by M$
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Old 3rd October 2012, 01:09 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by domainguru View Post
Sorry to be "preachy" but I've been saying since day dot don't bother making mini-sites with your exact match domains, because Google will eventually kill them.
I agree with this advice, but for various reasons I have gone ahead and created a few Russian .com minisites anyway (usually a single page, with 500 words of original text by a native speaker). Some show up in Google's SERPs, others don't, nothing spectacular in any case.

They haven't been whacked yet by Google's changes (perhaps because as yanni suggested, Google is starting with English-language minisites), but I'll let you all know when they are.

Avtal
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Old 3rd October 2012, 01:52 PM
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Re: G's attack on EMDs

Quote:
Originally Posted by domainguru View Post
Why should anyone think Google should have any interest in boosting garbage sites just because they have an exact match domain in? It makes no sense for their search results, hence it was always going to happen one day or another.
It seems genuine sites with exact match domain names are also being affected, so it's kind of a change in their philosophy. That's what makes it different from just filtering out garbage like they have with algo tweaks in the past--the idea that an exact match domain name is not more likely to be what the user is searching for, that the domain name itself is less relevant.

Quote:
Originally Posted by domainguru View Post
Bing is incredibly bad for lots of stuff
i heard from a friend it's good for porn
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