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Old 18th June 2013, 10:15 AM
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Estimating search volume for japanese keywords

Google has less than 50% market share in Japan but is said to power organic and paid listings for Yahoo Japan. Now I wonder how accurate the Google keyword tool is? In theory Google should have at least 90% of the paid search market but i wonder if this is reflected in the keyword tool.

I have the feeling that Google's search volumes in Japan are often rather low if one considers the size of the market and the population.

Any ideas?
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Old 18th June 2013, 09:30 PM
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Re: Estimating search volume for japanese keywords

I don't believe GAKT numbers include searches done at yahoo.co.jp.
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Old 19th June 2013, 02:49 PM
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Re: Estimating search volume for japanese keywords

thx
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Old 19th June 2013, 06:00 PM
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Re: Estimating search volume for japanese keywords

GAKT cannot be used as a reliable measure of search. It's an indicator at best, but a very useful indicator.

Also note that the default for GAKT is desktops and laptops. If you set the search to mobile devices, the results are much larger. I heard somewhere (I think) that the next version of the keyword tool will provide combined statistics.
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