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Originally Posted by Rubber Duck
On the other hand, he should have no problem finding someone to take his money.
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That's quite true, the speculator element cannot be underestimated.
I actually tried to find direct advertisers for a website i ran. The website was established, in a niche industry and earns me over a K a month, and i suspect that Google is pocketing another K, or after 12 mths of adsense, i decided to try and do some direct marketing - but after emailing 50 potential advertisers and getting no response, i just gave up - i wasted half a day collecting the mailing list.