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Old 15th April 2016, 09:00 AM
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Re: Making money online: first websites, then apps, now...

Quote:
Originally Posted by mxfusion View Post
I think that is the problem with online marketing that solely relies on 3rd party referral platforms like Facebook and Google to drive traffic - it is not dependable. It is placing a business at the mercy of another business, and that other business could fail or unreasonably change the conditions set for their clients.

The way I see it is that web addresses will always have a basic usefulness as a unique identifier that serves as the online 'home' of businesses and services. That is not to say that 3rd party platforms, including apps and bots, won't be important for advertising or accessing one's business. But they function best when: 1. they direct people to web addresses that exist independently of the referral platform; and 2. complement rather than replace direct marketing.

Otherwise, what happens when the app or bot doesn't work on someone's device? What happens when the bot can't distinguish the name of one service from another, or a phishing site from the real site?
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