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Old 6th June 2006, 05:38 PM
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Post "Internet will receive more ad dollars than Newspapers in the UK "

Why do domain sales continue to boom? Because advertisers continue to pour online at an amazing clip, rapidly increasing the pool of revenue domain owners can draw from when they monetize their domains through PPC, development or cashing out by selling at a higher price. Online ad revenue soared to a record $3.9 billion in the first quarter of 2006 according to a report issued this week by the Interactive Advertising Bureau and Price Waterhouse Coopers. That's a 38% jump over the same quarter a year ago. Further evidence came from a report in the Financial Times this week which quoted global media company GroupM as projecting that by the end of 2007, the Internet will receive more ad dollars than newspapers in the UK do. The report added that newspapers and TV will both show revenue drops this year, meaning only Internet spending is keeping the advertising sector out of a recession in the UK. In the U.S., Merrill Lynch analysts issued a report on newspapers Friday titled "DEEP Depressing Dive," in which the company's analysts said they are lowering estimates once again for newspaper ad spending. "We remain concerned regarding the newspaper industry's outlook as the dual impact of changing media consumption habits and the migration of highly lucrative classified ads to the Internet are squeezing margins and hampering growth," wrote Merrill Lynch analyst Lauren Rich Fine.


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Old 6th June 2006, 05:45 PM
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Re: "Internet will receive more ad dollars than Newspapers in the UK "

Quote:
Originally Posted by thegenius1
Why do domain sales continue to boom? Because advertisers continue to pour online at an amazing clip, rapidly increasing the pool of revenue domain owners can draw from when they monetize their domains through PPC, development or cashing out by selling at a higher price. Online ad revenue soared to a record $3.9 billion in the first quarter of 2006 according to a report issued this week by the Interactive Advertising Bureau and Price Waterhouse Coopers. That's a 38% jump over the same quarter a year ago. Further evidence came from a report in the Financial Times this week which quoted global media company GroupM as projecting that by the end of 2007, the Internet will receive more ad dollars than newspapers in the UK do. The report added that newspapers and TV will both show revenue drops this year, meaning only Internet spending is keeping the advertising sector out of a recession in the UK. In the U.S., Merrill Lynch analysts issued a report on newspapers Friday titled "DEEP Depressing Dive," in which the company's analysts said they are lowering estimates once again for newspaper ad spending. "We remain concerned regarding the newspaper industry's outlook as the dual impact of changing media consumption habits and the migration of highly lucrative classified ads to the Internet are squeezing margins and hampering growth," wrote Merrill Lynch analyst Lauren Rich Fine.


http://www.dnjournal.com/lowdown.htm

Yes, this is one of the reasons why doomsayers for PPC and Google never see their prediction come true.
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Old 6th June 2006, 05:47 PM
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Re: "Internet will receive more ad dollars than Newspapers in the UK "

Yes, basically Advertsing will be the Internet, with the exception of a bit of prime time TV, but even they won't be able to charge anything like the premiums they used to. No other medium is point of sale like the Internet. How many people really actually spontaniously buy stuff off the telly. Yes, it is a form of conditioning or brainwashing if you like, but for many it is just a turn off. When I see advertising money being thrown around, I just see overpriced goods.


Quote:
Originally Posted by thegenius1
Why do domain sales continue to boom? Because advertisers continue to pour online at an amazing clip, rapidly increasing the pool of revenue domain owners can draw from when they monetize their domains through PPC, development or cashing out by selling at a higher price. Online ad revenue soared to a record $3.9 billion in the first quarter of 2006 according to a report issued this week by the Interactive Advertising Bureau and Price Waterhouse Coopers. That's a 38% jump over the same quarter a year ago. Further evidence came from a report in the Financial Times this week which quoted global media company GroupM as projecting that by the end of 2007, the Internet will receive more ad dollars than newspapers in the UK do. The report added that newspapers and TV will both show revenue drops this year, meaning only Internet spending is keeping the advertising sector out of a recession in the UK. In the U.S., Merrill Lynch analysts issued a report on newspapers Friday titled "DEEP Depressing Dive," in which the company's analysts said they are lowering estimates once again for newspaper ad spending. "We remain concerned regarding the newspaper industry's outlook as the dual impact of changing media consumption habits and the migration of highly lucrative classified ads to the Internet are squeezing margins and hampering growth," wrote Merrill Lynch analyst Lauren Rich Fine.


http://www.dnjournal.com/lowdown.htm
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