Quote:"How amusing, through 2006 eyes, to read a discussion about the novel concept of targeting online advertising based on the content of news articles! The conventional wisdom a decade ago was that such a notion of linking ad and editorial content was fraught with ethical problems.
But wrote one Online-News participant, "If Yahoo! and the rest can run ads that pop up when a search reveals certain pages, then newspapers should be able to." (Early on, Online-News attracted media people willing to think outside of the box.)"
Source:
http://www.editorandpublisher.com/ea..._id=1002913491