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Old 08-08-2006, 07:16 PM
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Re: Your daily newspaper may end up being Free of charge

Quote:
Originally Posted by Jeff
;-(

i own newspapersubscriptions.jp lol.......

still ppl will come to subscribe to the "free" papers ;-)


Anyway, Japan is in Asia not Europe :P
The bottom line is Web advertising is much much much more cost effective. Producing hardcopy to landfill is very expensive. Web advertising costs cents to deliver and is very much point of sale. The free newspaper based on ads is the wrong way to go in my opinion. I think that quality newspapers who rely on subscription have a niche. The main media for advertising are going to be online, and particularly on the mobile phone in one form or another.

TV advertising is likely to remain, but the extortionate pricing is going to have to get a lot more realistic.
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