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14th June 2006, 08:17 PM
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World cup and drop in internet advertising (including PPC)
Has anyone noticed a significant drop in PPC due to World Cup. My PPC dropped about 15%, adsense on one website fell even more.
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14th June 2006, 11:39 PM
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Re: World cup and drop in internet advertising (including PPC)
Quote:
Originally Posted by touchring
Has anyone noticed a significant drop in PPC due to World Cup. My PPC dropped about 15%, adsense on one website fell even more.
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Traffic is way down for me this week for IDNs though I don' know the exact cause.
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14th June 2006, 11:41 PM
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Re: World cup and drop in internet advertising (including PPC)
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Originally Posted by rhys
Traffic is way down for me this week for IDNs though I don' know the exact cause.
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Me too but optimising using Namedrives new tools has more or less cancelled this out in the last twenty four hours.
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15th June 2006, 12:04 AM
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Re: World cup and drop in internet advertising (including PPC)
I've actually seen an increase in traffic in the past week.
Russian CTR seems a little down after I converted some keywords to Russian. But not much data there to draw a conclusion.
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Last edited by thefabfive; 15th June 2006 at 06:30 AM..
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15th June 2006, 02:34 AM
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Re: World cup and drop in internet advertising (including PPC)
Everyone keeps talking about optimizing their domains. Is this truly worth doing? I am sure it affects revenue somewhat, but at this stage of the game is it substantial enough to justify going through each domain?
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15th June 2006, 05:09 AM
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Re: World cup and drop in internet advertising (including PPC)
Quote:
Originally Posted by idn
Everyone keeps talking about optimizing their domains. Is this truly worth doing? I am sure it affects revenue somewhat, but at this stage of the game is it substantial enough to justify going through each domain?
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You're should do it at some stage, or you're throwing money away. Better now, if you have the time.
I have ASCII domains that I'd forgotten I'd regged and the traffic was disappearing down a black hole.
One of those, I found recently (about a month ago), pointed it to PPC and it's now doing $40/day. I've had it for 5 years. Do the math - optimise early!
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15th June 2006, 07:35 AM
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Re: World cup and drop in internet advertising (including PPC)
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Originally Posted by Drewbert
You're should do it at some stage, or you're throwing money away. Better now, if you have the time.
I have ASCII domains that I'd forgotten I'd regged and the traffic was disappearing down a black hole.
One of those, I found recently (about a month ago), pointed it to PPC and it's now doing $40/day. I've had it for 5 years. Do the math - optimise early!
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Wait, you mean your registrar had been earning $40 a day for the past 5 years??
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15th June 2006, 07:39 AM
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Re: World cup and drop in internet advertising (including PPC)
Quote:
Originally Posted by touchring
Wait, you mean your registrar had been earning $40 a day for the past 5 years??
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Nope. it was either not resolving, or I had it going to an "under construction" page with no links on it. :O
One of the downsides of having too many doians and regging them faster than you can check them all and do something with them.
All the IDN's I registered when I started in February/March are all in the same boat. I have to find some time to load them all into ND and Dopa.
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15th June 2006, 08:43 AM
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Re: World cup and drop in internet advertising (including PPC)
Quote:
Originally Posted by Drewbert
Nope. it was either not resolving, or I had it going to an "under construction" page with no links on it. :O
One of the downsides of having too many doians and regging them faster than you can check them all and do something with them.
All the IDN's I registered when I started in February/March are all in the same boat. I have to find some time to load them all into ND and Dopa.
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Ok, at least that's a consolation. LOL. I can imagine how much money Netsol is earning from those forgotten generics.
I'm now feeding names i registered in May and June into ND, it's a mess, i have to "refeed" all my names to ensure i didn't miss any - i've created a "testing" folder just for this purpose. Surely ND can provide a better solution - solve this time wasting problem, and your market share will fly.
Last edited by touchring; 15th June 2006 at 08:46 AM..
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15th June 2006, 08:50 AM
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Re: World cup and drop in internet advertising (including PPC)
Quote:
Originally Posted by idn
Everyone keeps talking about optimizing their domains. Is this truly worth doing? I am sure it affects revenue somewhat, but at this stage of the game is it substantial enough to justify going through each domain?
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Optimizing is not a once off process at best it suck and see. At the moment because there are no PPC ads on a lot of domains although the keywords will show adverts in seach, there are a limited number of keywords that work well. If you optimise now you will often get a mismatch, but I think it is worth playing around with the terms with decent traffic to get a feel for how the system works. I wouldn't make a career out of it at this stage though!
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15th June 2006, 09:04 AM
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Re: World cup and drop in internet advertising (including PPC)
Quote:
Originally Posted by Rubber Duck
Optimizing is not a once off process at best it suck and see. At the moment because there are no PPC ads on a lot of domains although the keywords will show adverts in seach, there are a limited number of keywords that work well. If you optimise now you will often get a mismatch, but I think it is worth playing around with the terms with decent traffic to get a feel for how the system works. I wouldn't make a career out of it at this stage though!
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So far, what i've done for optimization is just category selection and pasting the domain w/o ext in the keyword column.
Somehow, i just got the fear that Google might penalize my domain for showing the default portal page.
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