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Re: Generic?
Some ways to protect your name 100%, e.g. weather.com. :p
1. Make sure your site doesn't earn any money - Non-profit.
2. Register a charity using that generic, e.g. Weather Children's Charity - Establishing a trademark.
3. Register a trademark for "Weather Children's Charity" - Officially establishing a trademark.
4. Arrange a promotion to raise funds for , and make sure the event is publicized on major newspapers - Establishing trademark by usage.
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