Did you have any keyword setting?
I am going to try the city name (no shi) on some, also trying 'vacation' on some, 'travelling' on some, 'city' on some. Any other ideas? Definately a difference in $$ on the ones with paid ads. The others without get like .02 or .05. Sometime changing the keyword will take from a stock parking page to a display of paying advertisers.
Lets see...ovt of 12,000, even 1% clickthru 120 x $2 = $240 x 12 months = $ 2880 annually.
A couple of dozen IDNs like that and you will be