The I ♥ NY (read "I Love New York" or sometimes "I Heart New York" "I Heart N Y" "I Love N Y") logo is a rebus created by Milton Glaser consisting of the capital letter I, followed by a red heart symbol (♥), below which are the capital letters N and Y, set in a rounded slab serif typeface.
It is now used to promote tourism throughout the State of New York.
The logo has become a part of the American pop cultural canon, since inspiring countless knock-offs (t-shirts, bumper stickers, etc.) of the "I ♥ ..." form. New York, in turn, has tried to uphold its trademark by filing a total of nearly 3,000 trademark objections against imitators.