Thread: Dentsu is using their IDN!
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Old 25th November 2006, 01:25 PM
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Re: Dentsu is using their IDN!
Quote:
Originally Posted by bwhhisc
IDNs are "dream$ come true" for international Advertising agencies.
Bloody right! If every company in Japan is persuaded that it needs to undergo expensive rebranding to keep competitive, then they stand to make an absolute killing. Does anyone doubt that the advertising agencies will be smart enough to cash in on a God given opportunity?
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