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Old 24th July 2006, 03:54 AM
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Among young people , the Internet has clearly surpassed TV

July 20, 2006 — Experience, Inc., a leading provider of career services to students and alumni, yesterday announced the findings from its "2006 Media Perception" survey. Experience polled over 350 students and recent graduates from colleges and universities nationwide to measure their attitudes on content and advertising across a variety of mediums, including Internet, print, and broadcast media.

From a marketer’s perspective, two of the most important findings from Experience’s survey are: Make them laugh and employ multiple marketing channels in conveying your message.

High-level findings of the "2006 Media Perception" survey include:

Spending Time Online – Interacting

· 62 percent view and download photos.

· 51 percent upload and share photos.

· 47 percent read articles posted on Web sites.

· 47 percent upload, share and view online videos.

· 34 percent read blogs.

· 25 percent create or listen to podcasts.

· 24 percent participate in online bulletin boards, groups or chat rooms.

· 22 percent write blogs.

Media – Online and Offline

College students are spending more time online, but traditional mediums such as broadcast and print are not going by the wayside.

· Time spent with media each week – 10 or more hours a week.

· 43 percent of college students spend 10 or more hours per week on the Internet.

· 17 percent spend 10 or more hours per week watching television.

· 6 percent listen to the radio.

· 1 percent read magazines.

· 1 percent read newspapers.

According to the survey, the most widely visited online media include:

· Google

· Yahoo!

· MySpace

Most widely used offline media include:

· CNN.

· New York Times.

· Wall Street Journal.

Views on Advertising

Advertisements placed across different mediums and those that make today's college kids laugh out loud are the keys to getting them to take action.

· 40 percent are most likely to respond to an advertisement that is humorous.

· 28 percent prefer fact-based advertisements.

· 22 percent like ads that are entertaining.

· 50 percent are more likely to respond if an advertisement appears across two or more mediums.

Survey Methodology

Experience's "2006 Media Perception" survey was completed on June 23, 2006. Students who opted-in to receive communications from Experience were invited to participate in the online poll, and over 350 of them completed the survey.

About Experience

Founded in 1996, Experience is the leading provider of career services that support students and alumni of the nation's top universities. Experience's web-based platform spans more than 3,800 universities, 3 million registered candidates, 100,000 employers, and 800,000 job and internship opportunities. For more information, visit
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