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Old 12th March 2007, 09:32 PM
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Re: Things we should know as we develop Japanese IDN

1. The link's explanatory text (57.2%)

The problem with this one, is that webmasters rarely have control over what text the search engines will display.

I have some sites ( not IDN ) that have unique Meta Descriptions on each page, yet when the appear in Google listings, the chances of my description appearing are 50% - 50%. Sometimes Google prefers to show another couple of lines from my pages and these are which I have no control over - sometimes Google will repeat several words giving the impression of keyword spamming - links that show up in results on search pages rarely make me want to click them.


Alex
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