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Old 12th March 2007, 09:35 PM
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Re: Things we should know as we develop Japanese IDN

Ah but RD, that is not what I take away from the article. What I take away from the article is that given the fact that my pages have good rank in Yahoo, I must really work hard on crafting my explanation and title to maximize clicks.

Although I also believe that URLs will become much more of a decision factor in the click decision as IDNs spread. Especially in determining between sites of approximately equal relevance. If you are looking for "peanut butter" and find 2 sites with equal appeal in title and description, but one has a url that is "peanutbutter.com" while the other "igmf.express.whodonut.pb.alkatrz.ws" you are going to go for the forumer every time.
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