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Old 20th March 2007, 01:20 PM
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Firms 'ignore' $5 trillion market

Businesses are failing to tap into a global market among low-income earners worth a potential $5 trillion (£2.6 trillion), according to a report.
More than 4 billion consumers across the world are being ignored by firms, the World Bank-affiliated study said.....

Asia, including the Middle East, has the largest base of the pyramid market, with 2.86 billion people possessing a combined potential purchasing power of $3.5 trillion......

http://news.bbc.co.uk/2/hi/business/6467833.stm

Well it looks as though a few people at least are starting to understand what is happening!
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