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Old 15th September 2006, 07:15 PM
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Google testing customized ads for advertisers

Google is testing an adjunct service to Adsense which allows advertisers to customize ads to specific publisher's web pages.
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Old 15th September 2006, 07:33 PM
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Re: Google testing customized ads for advertisers

This is pretty interesting. I could see this sort of thing taking off if done correctly.
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Old 15th September 2006, 07:37 PM
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Re: Google testing customized ads for advertisers

What would be cooler is domainers could set adsense on domains themselves & attract advertisers.
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Old 15th September 2006, 08:33 PM
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Re: Google testing customized ads for advertisers

Yes, this could be HUGE.
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Old 18th September 2006, 10:57 PM
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Re: Google testing customized ads for advertisers

Good news. Sounds interesting.
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Old 19th September 2006, 01:19 AM
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Re: Google testing customized ads for advertisers

Sounds awesome
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Old 19th September 2006, 08:41 AM
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Re: Google testing customized ads for advertisers

I think this is a pretty bad idea.

AdSense is great for the small time operator. The reason for this is that is allows you to put up ads from the big boys on your small time site.

With this kind of customized control, big advertisers could shun small time operators, and simply put up a few ads that are targeted only to show up on the big sites.

This could cut into your AdSense revenue, or leave you with ads from irrelevant second-tier advertisers that generate less PPC.

Last edited by blastfromthepast; 19th September 2006 at 09:31 AM..
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Old 19th September 2006, 08:41 AM
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Re: Google testing customized ads for advertisers

I think this is a pretty bad idea.

AdSense is great for the small time operator. The reason for this is that is allows you to put up ads from the big boys on your small time site.

With this kind of customized control, big advertisers could shun small time operators, and simply put up a few ads that are targeted only on the big sites.

This could cut into your AdSense revenue, or leave you with ads from irrelevant second-tier advertisers that generate less PPC.
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