Told you so! They are simply waiting for IDN support to arrive. If Nissan are doing this do seriously believe that most large Japanese companies are not going to be doing it as well? I doubt very much whether they will all need to witness this behaviour. Most will already know.
Anyway, thanks Craig, its is good to have some real first hand news coming from Tokyo!
Quote:
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Originally Posted by Olney
I just got this via Mixi (Japanese Social network)
Nissan has a new TV commercial (I haven't seen the commercial yet)
But the new promotions is this site for TIIDA
This is the Nissan Blog
http://blog.nissan.co.jp/TIIDA/
This is the domain
http://艶やかコンパクト.com
Someone in mixi wrote they viewed it from a TV commercial
The site forwards to nissans campaign page but it's a first I'm hearing a major global brand is using an IDN domain in a TV commercial.
As all of us in Japan know once somebody big does something new it can be duplicated very quickly.
I've always thought it was going to be accepted as campaign domains first & just had this conversation with another member about it.
One of the main reasons for a company to be hesitant for using a full IDN site for the campaign is the tracking tools.
Credit has to be given on who ever made the pitch for this one. |
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