Dentsu is using their IDN! - IDN Forums

rhys · #1 (**permalink**) 25th November 2006, 02:04 AM

http://電通.jp/ Dentsu has set their IDN to forward to their co.jp website. Dentsu is Japan's largest advertising agency and thereby one of the world's largest ad agencies. Now we know they are aware of IDNs and starting to use them; this is very very good!

bramiozo · #2 (**permalink**) 25th November 2006, 10:27 AM

If they propagate idn as an advertising tool, usage will ripple through the entire japanese online enduser chain !

Great news Rhys

.

bwhhisc · #3 (**permalink**) 25th November 2006, 12:46 PM

Quote:

Originally Posted by bramiozo

If they propagate idn as an advertising tool, usage will ripple through the entire japanese online enduser chain !
Great news Rhys

.

IDNs are "dream$ come true" for international Advertising agencies.

thegenius1 · #4 (**permalink**) 25th November 2006, 01:01 PM

Awesome

!

Rubber Duck · #5 (**permalink**) 25th November 2006, 01:25 PM

Quote:

Originally Posted by bwhhisc

IDNs are "dream$ come true" for international Advertising agencies.

Bloody right! If every company in Japan is persuaded that it needs to undergo expensive rebranding to keep competitive, then they stand to make an absolute killing. Does anyone doubt that the advertising agencies will be smart enough to cash in on a God given opportunity?

Prodigy · #6 (**permalink**) 25th November 2006, 01:58 PM

I think they'll all still play a wait and see game "lets listen to ICANN".

What would be great if we could form a credible committee to reach out to these companies, educate them and let them understand what IDNs are (Telephone and generic letters) and what stage they are at and ultimately hold public auctions for some generic names to get the fever running... personally I don't think its that big a task.

Anyone interested?

Rubber Duck · #7 (**permalink**) 25th November 2006, 04:16 PM

Quote:

Originally Posted by ChinaStar

I think they'll all still play a wait and see game "lets listen to ICANN".

What would be great if we could form a credible committee to reach out to these companies, educate them and let them understand what IDNs are (Telephone and generic letters) and what stage they are at and ultimately hold public auctions for some generic names to get the fever running... personally I don't think its that big a task.

Anyone interested?

Sounds like a recipe for disaster.

The first thing we need is full browser support.

The second thing we need is ICANN to avoid making confusing and damaging public statements and focus their energies on what they should be doing. If anyone serious believes that ICANN are capable of constructing a fully Unicode Root, then they have been sniffing too much white powder!

The third thing we need is little more patience. Two months and people will be tearing your arms and legs off to get at your portfolio.

Giant · #8 (**permalink**) 25th November 2006, 05:23 PM

Quote:

Originally Posted by Rubber Duck

The first thing we need is full browser support.

The second thing we need is ICANN to avoid making confusing and damaging public statements and focus their energies on what they should be doing. If anyone serious believes that ICANN are capable of constructing a fully Unicode Root, then they have been sniffing too much white powder!

The third thing we need is little more patience. Two months and people will be tearing your arms and legs off to get at your portfolio.

I agree with you Duck.

"a fully Unicode Root" will be here next century.

blastfromthepast · #9 (**permalink**) 27th November 2006, 03:41 PM

By generating happiness, we mean using the communications expertise of the Dentsu Group to contribute to the success of clients and media-related companies, and to enrich the lives of consumers.

http://www.dentsu.com/vision/index.html