"Freshëns is a unique collection of nationally branded retail stores. Freshëns develops sites one at a time, market by market, not in a mass rollout. Today, with over 1,500 locations, our products and time-tested systems are focused on the development of continued growth in non-commercial venues. Freshëns is a national brand providing local expertise! Only Freshëns brings to this marketplace "The Brands that Build."
The company is located in Atlanta, GA. All the "Freshëns" on the website have the little registered symbol next to them. Probably not a good idea to register Freshëns.com. It doesn't seem to be a word on its own, just their brand.
Funny though they list their email address as: info [at] Freshëns.com but the link takes you to info [at] freshens.com (non-IDN).
IDN? What's an IDN?