[Rubber Duck]

Originally Posted by JamieMac

Howdy everyone,

I'm trying to quickly get up to speed on IDNs, so go easy on me..I'm fairly new to domaining but a big believer in the IDN space. I used to work in the web globalisation arena, but I've been in search marketing (mostly ppc) since 2004. I've got a few basic questions:

1. Do languages/countries that have an alphabet that isn't compatible with ASCII would have a greater upside in the IDN realm than would say French or German? I would think that you'd see greater traffic for simplified Chinese, Korean, Russian/Cyrilic or Japanese than you would for the same term as an IDN in French or German. Is this the case?

2. In general are IDNs more of a buy and hold play right now, or are they getting enough traffic to monetize on them now? Or is it a fractured market, wherein only a few monster terms are working in each language?

3. Where can I find info on the secondary market for IDN's? Especially Russian and Swedish?

Thanks in advance!

1. More or less on target but browser support is greater in Europe at the moment so the picture is distorted. Latin is doing comparatively well at the moment, but a haymaker from the Asia corner will send it flying out of the ring any time soon.


2. Focus on existing traffic at the moment and you are a loser. Nobody is going to sell to you on multiples of existing traffic, simply because traffic is anticipated to explode.

3. Several guys have Swedish here. We have a lot of good Russian, but aren't currently being attracted into the market for those domains.