Source: DNJOURNAL LOwdown (Google)

[IDNCowboy]

If you use Google's AdWords program to purchase ads designed to drive traffic to your website, your ad costs may be changing next week. In a post yesterday on the Inside AdWords blog, Google said it will change the way it calculates advertisers' quality scores, which the company uses to determine minimum acceptable bids as well as ad placement. In response to complaints about a lack of transparency it how it operates, Google also said it would try to give marketers more insight into its quality ranking system by making data available on minimum bids for all keywords within ad groups. Google will also begin rating advertisers' proposed keywords as "Great," "OK" or "Poor." Google said the changes "will improve the overall quality of ads that we serve by lowering minimum bids for high quality ads and raising minimum bids for low quality ads. We expect that the higher minimum bids for low quality ads will reduce the number of low quality ads we show to our users."

[Fka200]

Originally Posted by IDNCowboy

If you use Google's AdWords program to purchase ads designed to drive traffic to your website, your ad costs may be changing next week. In a post yesterday on the Inside AdWords blog, Google said it will change the way it calculates advertisers' quality scores, which the company uses to determine minimum acceptable bids as well as ad placement. In response to complaints about a lack of transparency it how it operates, Google also said it would try to give marketers more insight into its quality ranking system by making data available on minimum bids for all keywords within ad groups. Google will also begin rating advertisers' proposed keywords as "Great," "OK" or "Poor." Google said the changes "will improve the overall quality of ads that we serve by lowering minimum bids for high quality ads and raising minimum bids for low quality ads. We expect that the higher minimum bids for low quality ads will reduce the number of low quality ads we show to our users."

Hopefully publishers will see some more changes. Everyone is complaining about low PPC on the different forums.

I just wish they would INCREASE their revenue by adding support for different languages!