Rubber Duck
20th March 2007, 01:20 PM
Businesses are failing to tap into a global market among low-income earners worth a potential $5 trillion (£2.6 trillion), according to a report.
More than 4 billion consumers across the world are being ignored by firms, the World Bank-affiliated study said.....
Asia, including the Middle East, has the largest base of the pyramid market, with 2.86 billion people possessing a combined potential purchasing power of $3.5 trillion......
http://news.bbc.co.uk/2/hi/business/6467833.stm
Well it looks as though a few people at least are starting to understand what is happening!
More than 4 billion consumers across the world are being ignored by firms, the World Bank-affiliated study said.....
Asia, including the Middle East, has the largest base of the pyramid market, with 2.86 billion people possessing a combined potential purchasing power of $3.5 trillion......
http://news.bbc.co.uk/2/hi/business/6467833.stm
Well it looks as though a few people at least are starting to understand what is happening!