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chineseidn
8th August 2007, 10:36 AM
I have been doing some research into Korean domains and after reading up a little I noticed (if I'm correct) that the search engine market is very fragmented and search engines have a very different way of displaying results on the first page than the American version. For example, see Yahoo Korea (http://kr.yahoo.com) vs Yahoo.com (http://www.yahoo.com)

For Keyword research the Korean OVT tool is available but after checking several pretty ok keywords the returned OVT scores are fairly low.

My questions:

1. Are the Korean OVT scores in general lower (without taking into account the different size of the markets OVT scores are available) as a result of the smaller market share Yahoo has in Korea?

2. If the answer to 1 is Yes, has anyone got a multiplier to get a closer estimate for the keyword data

3. Are there local Korean tools that give a better indication?

Thanks, any hint is appreciated.

touchring
8th August 2007, 01:17 PM
I've always thought that Korean and Japanese OVT are about the same most of the time, but for top keywords i registered, Korean tend to have bigger OVT than Japanese eqvuivalents, maybe because Korean doesn't have dual versions like kanji and kana?

Some comparison:

Drama:
드라마 793,951 kr ovt
ドラマ 141,997 jp ovt

Insurance:
보험 307,120 kr ovt
保険 81,625 jp ovt

Map:
지도 2,265,887 kr ovt
地図 1,734,766 jp ovt

Movie:
영화 3,034,892 kr ovt
映画 697,144 jp ovt