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Rubber Duck
1st November 2007, 01:28 AM
MUMBAI: Internet giant Yahoo!'s free email services are now available not just in English, but in Hindi language as well. The move is part of Yahoo!'s strategy to localize and cater to country specific needs.


With this, users of Yahoo! Mail will now have the option to write and read e-mail in Hindi. The new Hindi interface will include all information similar to the English version.

Yahoo! Inc's Yahoo! Mail VP John Kremer said, "We have always been focused on making it easy for people to connect to those who matter most to them. Now, with Yahoo! Mail Classic, we’re creating a more local e-mail experience. In addition, we wanted to make sure that people have the best possible Web mail experience regardless of their geographic location, preferences or system. Our product and engineering teams in India have played a crucial role in this localization."


"At Yahoo!, innovation is a key driver for our product development. Yahoo! Mail in Hindi is relevant to the 200 million Indians who are expected to come online in the next few years. This will also be an attractive product for a large section of our advertisers, who want to reach out to the non - English speaking Indian population," added Yahoo! India chief administrative officer Pranesh Anthapur.

http://www.indiantelevision.com/headlines/y2k7/oct/oct423.php

Oct 31: There is an occasion to cheer for those who love messaging in Hindi because now Yahoo India is going to start its email and instant messaging services in Hindi and other regional languages.

Yahoo decided to launch Hindi mail keeping in mind the large number of users of online services, which are going to add to the list of users in future. This is to be known that around 200 million Indian users of Internet services are expected to grow in next few years.

Pranesh Anthapur, chief administrator officer of Yahoo India said that this would be a gaining opportunity for the advertisers too who are willing to reach to non-English speaking population of India.

What user has to do is just to have a Hindi font to make use of new services in Hindi. Yahoo web IM would allow chatting in 9 Indian languages (Hindi, Kannada, Tamil, Telugu, Malayalam, Punjabi, Bengali, Marathi and Gujarati). New version will have all the information as the English version has. For instant messaging too no down loads are required.

http://www.newstrackindia.com/newsdetails/1309

yanni
1st November 2007, 04:07 AM
Y! trying to make a comeback...Good move.

mulligan
1st November 2007, 09:44 AM
But I thought all Indians speak English ?!?

jacksonm
1st November 2007, 10:51 AM
All of the ones with any money to speak of do speak English. Many of them speak absolutely impeccable British English. The real market for IDNs in India, IMO, will be exactly these highly educated people who want to develop services for the low-class masses.

Anyhow, Yahoo didn't say if they would support IDN email addresses. I hope they will.

.

Rubber Duck
1st November 2007, 11:19 AM
But I thought all Indians speak English ?!?

No, if you have ever been to Vegas, you would know that whilst a few still speak Navajo, the rest of them all speak English.