Fka200
13th November 2007, 03:10 AM
Two new features have been introduced into customers’ accounts that will improve the ability to effectively optimise domains.
1) Optimise domains according to Geo-Area
It is now possible to allocate keywords according to the main geo-location of visitors to the domain name. Regional keywords are often necessary in order to ensure that the best possible advertisements appear, especially when the main keyword (master keyword) is not suitable for particular worldwide regions.
The following example demonstrates how to apply regional keywords:
Keyword for visitors from England “car rental”
Keyword for visitors from Germany “Auto online”
Keyword for visitors from France “voiture”
Keyword for visitors from Spain “coches”
Tip: Keyword terms can be easily translated using online dictionaries such as www.leo.org and www.ultralingua.com
2) Define the related links
In order fully optimise your parked page, it is now possible to edit the related links so that visitors can find exactly what they are looking for. The related links provide additional, more defined options, should a user not find exactly what they are looking for on the initial parked page. By providing a greater choice, the more likely visitors will click on advertisements and even return to the parked page. This then increases CTR and ultimately revenue levels.
An example domain with appropriate related links would be www.wrestling.de (the related links can be found at the top and on the left of the page).
Tip: The Google Adwords tool can also be used to search for relevant keywords.
1) Optimise domains according to Geo-Area
It is now possible to allocate keywords according to the main geo-location of visitors to the domain name. Regional keywords are often necessary in order to ensure that the best possible advertisements appear, especially when the main keyword (master keyword) is not suitable for particular worldwide regions.
The following example demonstrates how to apply regional keywords:
Keyword for visitors from England “car rental”
Keyword for visitors from Germany “Auto online”
Keyword for visitors from France “voiture”
Keyword for visitors from Spain “coches”
Tip: Keyword terms can be easily translated using online dictionaries such as www.leo.org and www.ultralingua.com
2) Define the related links
In order fully optimise your parked page, it is now possible to edit the related links so that visitors can find exactly what they are looking for. The related links provide additional, more defined options, should a user not find exactly what they are looking for on the initial parked page. By providing a greater choice, the more likely visitors will click on advertisements and even return to the parked page. This then increases CTR and ultimately revenue levels.
An example domain with appropriate related links would be www.wrestling.de (the related links can be found at the top and on the left of the page).
Tip: The Google Adwords tool can also be used to search for relevant keywords.