Appraise this Italian IDN, please

[davnin]

utilità.com

utilità means utility and utilities (the same word for singular and plural)

12.100.000 results in google.com for "utilità"

It is also in google trends

There is also an italian utility company called "utilità" which had a revenue of 370 millions of dollars in 2006. They have their website in utilita.com (with www).
So they registered their typo ;)

[bwhhisc]

utilità.com
utilità means utility and utilities (the same word for singular and plural)
12.100.000 results in google.com for "utilità"
It is also in google trends
There is also an italian utility company called "utilità" which had a revenue of 370 millions of dollars in 2006. They have their website in utilita.com (with www).
So they registered their typo ;)
This might be a risky name to register from the standpoint that it may just be a matter of time until
the utility company decides to send their lawyers to try and claim ownership.

[jacksonm]

This might be a risky name to register from the standpoint that it may just be a matter of time until
the utility company decides to send their lawyers to try and claim ownership.


There are legal precedents in Europe now (German courts), which decided that the owners of generic typo names are not entitled to take the IDN away from an owner. They would basically need to have a TM for the IDN, which was filed prior to when the IDN was registered.

I'm not sure if German court rulings can be referenced in other EU member states, but I think this name is probably safe anyway. Just my opinion.

.

[davnin]

There are legal precedents in Europe now (German courts), which decided that the owners of generic typo names are not entitled to take the IDN away from an owner. They would basically need to have a TM for the IDN, which was filed prior to when the IDN was registered.

I'm not sure if German court rulings can be referenced in other EU member states, but I think this name is probably safe anyway. Just my opinion.

.

I agree. It's a generic name, and it isn't a TM.

[burnsinternet]

Do you plan to develop it? What types of Italian ads show up now? That might help with appraisal.

[davnin]

Do you plan to develop it? What types of Italian ads show up now? That might help with appraisal.

Maybe I could develop it on a website wich provides free utility software.
But not immediately

Now the domain is parked on Sedo and the webpage presents ads of free utility software (freeware or shareware programs)

[burnsinternet]

Excellent idea. There are also software utility affiliate programs. You could sell utilities for a commission. I like this domain. Good find!

[domain_trader]

Excellent idea. There are also software utility affiliate programs. You could sell utilities for a commission. I like this domain. Good find!

Yes, well done. Just proves yet again that there are still quality fresh regs out there if you do your homework.

[Drewbert]

Unfortunately, Italian IDN's don't get a lot of traffic.

[domain_trader]

Unfortunately, Italian IDN's don't get a lot of traffic.

Correct me if I'm wrong, but I suspect that is because there are too few Italian words that use accents. IMO it's those writing in Latin languages with more words featuring accented characters who will gravitate more to IDN (or take to it quicker). The others are not as inconvenienced.

[555]

I want to believe it is more due to the lack of knowledge Italian,French etc domains exist + growing but not big yet browser support.

The advantage here is that dname is not necessary to these languages.

(How do you write we need dname in Hindi?)

[thefabfive]

They will eventually get it. Looking at the Google trends (http://www.google.com/trends?q=utilit%C3%A0%2C+utilita&ctab=0&geo=all&date=all&sort=0) for the IDN and ASCII version it does appear that the accent is used quite a bit more.

[domain_trader]

I want to believe it is more due to the lack of knowledge Italian,French etc domains exist + growing but not big yet browser support.

The advantage here is that dname is not necessary to these languages.

Yes, quite an advantage, which means that alternative ccTLD IDN extensions won't present a spanner in the works and there is no fretting over if and when Verisign will introduce aliasing. That's what drew me (amongst other reasons) to Viet names - 99% of words involve accents but users are comfortable with .com in ascii. Only those dreaded country codes to deal with (though .vn is little competition, in contrast to, say, .de). Not an issue with french names (not yet anyway).

What's the deal with .it? Do they have IDNs yet?

[Drewbert]

Correct me if I'm wrong, but I suspect that is because there are too few Italian words that use accents. IMO it's those writing in Latin languages with more words featuring accented characters who will gravitate more to IDN (or take to it quicker). The others are not as inconvenienced.

That, and the Italian market itself is a lot smaller than Spanish/German/French.

[Rubber Duck]

That, and the Italian market itself is a lot smaller than Spanish/German/French.

The weather and the general ambiance doesn't really lend itself to becoming a computer nerd!

[domain_trader]

That, and the Italian market itself is a lot smaller than Spanish/German/French.

Right, because they speak Spanish and French elsewhere in the world, whereas the Italians didn't go anywhere. That figures.

[jacksonm]

Right, because they speak Spanish and French elsewhere in the world, whereas the Italians didn't go anywhere. That figures.


I got like 2 or 3 italian IDNs, but there just aren't that many available to begin with.

.

[Rubber Duck]

Right, because they speak Spanish and French elsewhere in the world, whereas the Italians didn't go anywhere. That figures.

The Argentine is full of Italians and so are most English speaking places.

The Italians always reckon that the British built their Empire on men fleeing Mama's cooking. :p

[domain_trader]

The Argentine is full of Italians and so are most English speaking places.

The Italians always reckon that the British built their Empire on men fleeing Mama's cooking. :p

LOL. Mind you, I almost starved when I was in Rome last year because I couldn't find a fish and chip shop.

Yes, lots of expats and migrants. We can never forget about them when it comes to thinking about our IDN markets can we?

[Drewbert]

Yes, lots of expats and migrants. We can never forget about them when it comes to thinking about our IDN markets can we?

That's where all our US traffic is coming from, for starters!

[davnin]

That, and the Italian market itself is a lot smaller than Spanish/German/French.

Yes, italian language is spoken by about 63 million people, so less than english, french and german languages.
And the IDN italian words are very few comparing to french and german languages.
Among them, there are very interesting words like casinò (which means casino) and università (university), caffè (coffee) and tè (tea).

Many IDN italian words were available last year because the browsers didn't support them.
Note that "utilita" in Italy is a meanigless word, so it will disappear soon and it will be completely substituted by utilità.


A small clarification.
If you will find the word utilita in the next years, it will be written in such a way:
utilita'
But in the URL bar it is not possible to type the '