blastfromthepast
8th April 2006, 10:48 PM
DomainMart Proposes * in Domain Names To Ensure Authentication
Website authentication can be achieved by incorporating the “*” character in pre-qualified domain names. The viability of demand for such, or any, new proposed domain name can be ascertain by auctioning options-to-buy the proposed domains prior to a full-scale launch.
Berkeley, CA (PRWEB) April 6, 2006 – DomainMart, a leading provider of quantitative and analytical domain-name services, today introduced a proposal for a website authentication mechanism by incorporating the “*” character in domain names.
“There is an urgent need for website authentication to protect the intellectual property of a business, reduce phishing, and provide quality assurance to searchers,” says Alex Tajirian, DomainMart CEO.
The address box in an Internet browser displays the URL. The URL indicates the domain name, which identifies the organization owning the site. The URL also indicates the protocol used; in particular, when the site is SSL protected, the protocol is https. However, the existing domain name system does not provide a mechanism to authenticate the identified organization in the URL.
According to the proposal, authentication to protect intellectual property can be achieved by granting trademark holders and brand name owners the option to register their domain names with an * at the end. Two-word marks would be separated by an *. The proposed character, combined with the newly introduced international domain names (IDNs), would create less friction in situations with multiple trademarks in various countries.
To authenticate quality, Tajirian suggests auctioning pre-selected keyword domain names with the *. Accordingly, the winning bid signals the allocation of the domain name to its best use.
To increase the likelihood of the success of such an initiative Tajirian proposes pre-auctioning options-to-buy the new domain names. “The success of such an auction is a good indicator of the demand for proposed domain names,” adds Tajirian.
About DomainMart
DomainMart is an industry leader in providing domain-name secondary-market products and consulting services, including appraisal, escrow, private investment management funds, protection, valuation, and parking traffic monetization management since 1996.
For more information, please visit http://www.domainmart.com/news/Authentication_Via_Domain_Names.pdf or contact:
Tom Saitori, Marketing Specialist
DomainMart
Tel: +1 (415) 905-4234
http://www.tophosts.com/articles/002921.html
Website authentication can be achieved by incorporating the “*” character in pre-qualified domain names. The viability of demand for such, or any, new proposed domain name can be ascertain by auctioning options-to-buy the proposed domains prior to a full-scale launch.
Berkeley, CA (PRWEB) April 6, 2006 – DomainMart, a leading provider of quantitative and analytical domain-name services, today introduced a proposal for a website authentication mechanism by incorporating the “*” character in domain names.
“There is an urgent need for website authentication to protect the intellectual property of a business, reduce phishing, and provide quality assurance to searchers,” says Alex Tajirian, DomainMart CEO.
The address box in an Internet browser displays the URL. The URL indicates the domain name, which identifies the organization owning the site. The URL also indicates the protocol used; in particular, when the site is SSL protected, the protocol is https. However, the existing domain name system does not provide a mechanism to authenticate the identified organization in the URL.
According to the proposal, authentication to protect intellectual property can be achieved by granting trademark holders and brand name owners the option to register their domain names with an * at the end. Two-word marks would be separated by an *. The proposed character, combined with the newly introduced international domain names (IDNs), would create less friction in situations with multiple trademarks in various countries.
To authenticate quality, Tajirian suggests auctioning pre-selected keyword domain names with the *. Accordingly, the winning bid signals the allocation of the domain name to its best use.
To increase the likelihood of the success of such an initiative Tajirian proposes pre-auctioning options-to-buy the new domain names. “The success of such an auction is a good indicator of the demand for proposed domain names,” adds Tajirian.
About DomainMart
DomainMart is an industry leader in providing domain-name secondary-market products and consulting services, including appraisal, escrow, private investment management funds, protection, valuation, and parking traffic monetization management since 1996.
For more information, please visit http://www.domainmart.com/news/Authentication_Via_Domain_Names.pdf or contact:
Tom Saitori, Marketing Specialist
DomainMart
Tel: +1 (415) 905-4234
http://www.tophosts.com/articles/002921.html