The missing piece of the puzzle

[alpha]

From an "outside" perspective, I think its fair to say that anyone who has done their research, knows the following:


Verisign is applying for transliterations of "com" and "net" in various languages
The registrant of the IDN dot com will get first rights to "unlock" the transliteration, so only they can get it


I think it's fair to say that anyone worth their salt knows this at least.

But the piece that I think is missing, is the likely adoption of these transliterated com or net. For example the Cyrillic com: ком or the Japanese com: コム

It wouldn't surprise me if the general perception of these is that they are just new gTLDs and therefore have a high chance of dying off like so many of them undoubtedly will and have in the past.

But this is where these transliterations are different from "just another hopefull gTLD"; as the IDN veterans know, there is logic and statistics to back up the theory that these transliterations will thrive when launched.

For the sake of filling in the blanks, can we gather as many replies here as possible providing evidence for this final part; I do afterall think its the missing piece for a lot of people out there.

TIA

[Jay]

You mean something like this?

GAKT exact:
порно.com - 880
порно.ком - 2,400

[Rubber Duck]

I think you will find that in most cases, the bit that is missing is the "Prefrontal Cortex".

Frankly, I am prepared to wait, as I have no real way of contacting the people that really matter who will eventually adopt IDN intuitively, and no patience to perservere trying to explain the issues to those that do not matter, i.e. those that register D-O-M-A-I-N-S.jpn.com

[alpha]

I think you will find that in most cases, the bit that is missing is the "Prefrontal Cortex".

Thanks for your valuable input

[TrafficDomainer]

For what is it is worth:

GAKT:

เกมส์.com [games.com in Thai] - 320 (Broad, [Exact] and "Phrase")

เกมส์.คอม - 90,500 (Broad), 1,900 [Exact] and 18,100 "Phrase"

[jose]

I still dream with the day I'll see グーグル.コム live.
Couldn't care less about any other thing.

[Clotho]

In Japan I think a couple of things will happen with the introduction of .コム

1) Presumably Verisign will do something to promote this new version of .com. Even if they don't there will be newspaper articles and blogs written which will all serve to increase awareness. Awareness that domains in Japanese already exist and function is lacking so this will be a great help.

2) Domains advertised with .コム will differentiate the .com domains currently advertised that do not work or are not owned by those advertising them from domains that do work and are advertised by the owners. This will renew faith in the simple method of advertising your domain to get people to your website instead advertising search terms and a search box which is used now and is fraught with inherent problems and risks.

In the long term I think Japan would fair well even without the transliterations. They don't have any of the right to left problems or the trouble with English characters that other parts of the world have. Japan's problem is mostly about awareness and they would get it eventually. .コム will simply speed that process up.

[bumblebee man]

As always with IDN there are a lot of pieces and a lot of puzzles.

First of all IDN.IDN will be a good thing in any language since it makes a half-finished product complete.

Which .IDN strings are the best ones? Obviously the ones which are already typed and used for branding websites.

Will they be number 1? It depends on Verisign's choices and the competion by other extensions such as ccTLDs and other IDN gTLDs.

Russia: Strong ccTLD with the disadvantage of beeing managed by a corrupt registry. .ДЕТИ shouldn't be anything to worry about.

Arabia: ccTLDs are pointless for obvious reasons. But .Arab in IDN could be a real contender.

China: This is the most interesting part since there's no translit and .gongsi was gifted to cnnic. Still many Chinese might want the original just like they don't want any fancy handbag quite as much as the "Louis Vuitton" one.

[hanidn]

1) Presumably Verisign will do something to promote this new version of .com. Even if they don't there will be newspaper articles and blogs written which will all serve to increase awareness. Awareness that domains in Japanese already exist and function is lacking so this will be a great help.


A lack of awareness of IDNs is a main hurdle to lead the IDNs’ taking off in over here.

Without having a new .IDN is not a major problem that we are facing here now, I believe.

Even though, IDN.IDN is rooted in near future, it’s still one of new gTLDs that’s not educated to entire ordinary people.

Only a very few or none of businessmen will use the new IDN gTLD as their main extension domain for advertising for a long while.

Majority will keep using the .com extension for their main domain’s extension because of its well known awareness never surpassed by a later newly extension.

If I add one more reason, I will say all smart phones have a [.com] key on the virtual touch screen keyboard.


Return to the main topic again…

To prevent this most likely failure, Verisign should provide the .IDNs service without any charge by using aliasing method like Dname.

Verisign should look for the world synergy effects first then expects more registered .com number than the current number of ascii .com domain only.

Without the aliasing service of the new .IDNs, it will be following a same way as a new Latin letter gTLDs went wrong.

Dname like aliasing is only way can be a trigger to have more registrants from every corner of global to increase verisign’s revenue.

I wish they know this picture and they pretend not knowing this to foggy out their competitors.

And that’s why they have said they will give a solely right unlock the .IDNs to the current IDN.com registrants.

My knowledge says that IDN.com will have a bright future eventually with .IDN or without .IDN.

But aliasing will make this brightness coming faster and give a .coms’ better reliability will help the IDNs to pick up as higher as alphabet domain sooner over here in Asia.

[Drewbert]

I don't think Verisign will need to spend any money "marketing" the IDNgTLD's.

Google will look at visitors to google.jp and if they're using an IDN capable browser, and their language is set to JA, Google will redirect the visitor to グーグル.コム instead to give them a 100% native language experience.

User awareness will explode.

[sbe18]

google search traffic is surging towards 25% via mobile (phones...smart/feature)
their click through rate on mobile is 1% of the rate of the same search term on PC's

idn.idn direct nav for right to left languages will be enormous.
idn.idn traffic in East Asia will need marketing support .....to stop the billboard ...'go to our keyword xxxxxxx on google or yahoo' to find us.