English Ad Dollars vs Japanese Ad Dollars !

[thegenius1]

I Think this Study below has significant evidence to show that Japanese PPC will pay anywhere from 30% - 60% more then English PPC....



CITY Real Estate
Advertiser's Max Bid: $10.00) California (state )
(Advertiser's Max Bid: $3.52) Chicago (city)
(Advertiser's Max Bid: $1.31) New York (city / state)
(Advertiser's Max Bid: $1.03) Philadelphia (city)
(Advertiser's Max Bid: $2.53) Florida (state )
$10.00, $3.52 , $1.31 , $1.03 , $2.53
2nd Bids
$2.00, $3.01 , $1.31 , $1.02 , $1.46 ,

Amount of Companies in Competition
33 , 32 , 37 , 23

VS


Advertiser's Max Bid: ¥716 東京不動産 Tokyo (state)
Advertiser's Max Bid: ¥812 横浜不動産 Yokohoma (city )
Advertiser's Max Bid: ¥515 大阪不動産 Osaka (city/ state )
Advertiser's Max Bid: ¥813 川崎不動産 Kawasaki (city)
Advertiser's Max Bid: ¥651 神奈川不動産 Kanagawa (state)
$6.20 , $7.03 , $4.46 , $7.04 , $5.63

2nd Bids
$6.19 , $7.02 , $4.45 , $7.03 , $5.62

Amount of Companies in Competition
89 , 63 , 47 , 73

My Analysis cleary shows that Japan Wins Hands down , Even when it appears California Beats Tokyo , you have to take a deeper look that the next Top Bid for California is $2.00 , and Tokyo is mainly 700 Yen across the Board.

This Real Estate Comparison Shows Japan Pay approx. 40% more , witch means the domains should sell for more , and pay per click should be 40% more.

English
Real Estate - Top Bid
(Advertiser's Max Bid: $1.02)

VS

Japanese
不動産 Real Estate- Top Bid

Advertiser's Max Bid: ¥315 $2.72

ゴルフ Golf
Advertiser's Max Bid: ¥154 1.33

Vs

Golf
Advertiser's Max Bid: $0.78


ホテル Hotel

Advertiser's Max Bid: ¥107 $0.92

Vs

Hotel
Advertiser's Max Bid:$1.26


ローン Loan

Advertiser's Max Bid: ¥2,405 $20.84

Vs

Loan

Advertiser's Max Bid: $3.83


中古車 Used Car

(Advertiser's Max Bid: ¥238$2.06

Vs

Used Car

Advertiser's Max Bid: $0.82

出会 Dating

Advertiser's Max Bid: ¥686$5.94

Vs

Dating

Advertiser's Max Bid: $1.03



The Following Keywords Above shows Japan Companies Pay 4x as much as US companies , Witch again means PPC should be anywhere between 2x-4x more and there is no excuse that these domains cant command English Domain Price Tags.

Temporarily Use http://XE.com to do currecny Conversition untill i can add it to the Thread

[dnid]

That is great news for people who own Japanese domains.

However, with that limited data it's hard to make an accurate judgement of the entire PPC market. For example, it could also be that Japanese are bidding on the "big" terms whereas the English market has matured more and bidders have moved on to the niche terms.

In the earlier days of English PPC, many companies would just bid on the main term in a sector, for example "golf". Then, as bidding strategies matured, the money moved to the niche terms like "golf swing", "golf course", golf clubs", "golf balls", "golf lessons", "golf carts", etc. As the money moved from the big terms to the niche terms, the bids on the main terms often dropped somewhat.

You would need to take a look at a wider variety of terms, including those that are more targeted, to get a good idea of bid pricing in both languages.

Also, how many bidders are there driving those prices in each market? If there are five bids on the term 'golf" in Japanese and fifty in English, you may need to to take that into consideration as well as bidders sometimes have a monthly budget which runs out, so more bidders is better.

The news is good, but more research is needed. :)

[thegenius1]

You are absoluty correct that a bigger breakdown is needed , but it appears to me with just this little experiment Japan Wins Hands Down on all of the Comparisons but 1 , But if you notice on the Real Estate Terms i listed the Amount of Companies in Competition bidding on the Words and they almost Doulbe the amount of US comapnies . Amount of US companies in Competition
33 , 32 , 37 , 23 on those major Citys , Japan Company Competition on there major citys 89 , 63 , 47 , 73

And i know you where using golf as just a example but Japan Has more Companies Bidding on Golf aswell then The US : Japan 37 US 29

Also, how many bidders are there driving those prices in each market? If there are five bids on the term 'golf" in Japanese and fifty in English, you may need to to take that into consideration as well as bidders sometimes have a monthly budget which runs out, so more bidders is better.

More research is Definitley needed but i feel very very confindent in my 35%-45% More Vote

Would love to see more Votes and for some IDners to add to the breakdown

[IDNCowboy]

You are absoluty correct that a bigger breakdown is needed , but it appears to me with just this little experiment Japan Wins Hands Down on all of the Comparisons but 1 , But if you notice on the Real Estate Terms i listed the Amount of Companies in Competition bidding on the Words and they almost Doulbe the amount of US comapnies . Amount of US companies in Competition
33 , 32 , 37 , 23 on those major Citys , Japan Company Competition on there major citys 89 , 63 , 47 , 73

And i know you where using golf as just a example but Japan Has more Companies Bidding on Golf aswell then The US : Japan 37 US 29



More research is Definitley needed but i feel very very confindent in my 35%-45% More Vote

Would love to see more Votes and for some IDners to add to the breakdown
I got golfsport.jp which is used in Japan alot too so hopefully the advertisers will come down to visit :P

[Rubber Duck]

One has to ask does it really matter? Russian domains carry the best traffic and convert better than just about any Asian IDN, but you might as walk around shouting UNCLEAN, as try to sell one. What is the criteria for value in this market, because it has sure got me baffled?

[IDNCowboy]

One has to ask does it really matter? Russian domains carry the best traffic and convert better than just about any Asian IDN, but you might as walk around shouting UNCLEAN, as try to sell one. What is the criteria for value in this market, because it has sure got me baffled?
However in the ascii market Japan is a much better nation for internet business than Russia so we'll have to wait and see.

[Rubber Duck]

However in the ascii market Japan is a much better nation for internet business than Russia so we'll have to wait and see.

It certainly is for Americans as the Japanese failed to establish a viable search engine and therefore Yahoo and Google are grabbing much of the online market place. Just because these two Behemouths are struggling to crack the Russian market, doesn't necessarily mean it is irrelevant. The Russian economy is starting from a long way back, but is growing at a phenominal rate. Although, we don't hear much about it, growth is almost on par with China and India. In terms of resources, we are probably talking about the most heavily endowed nation on earth. And as we now know, the Russian ccTLD has more or less been written off by the registry that is promoting it!

[mulligan]

I think Russian is a sleeping giant, I have tried to almost give away good Russian's but no joy. Nevermind, I am quite happy to hang onto them
.

Japanese ads are good now but theres no real way to check them against names in Thai, Arabic etc and once these languages (Thai.com, Arabic.com etc) are more widespread then the ad dollar will be spent on them as well..

[touchring]

However in the ascii market Japan is a much better nation for internet business than Russia so we'll have to wait and see.

It goes without saying that Japan has a bigger market than Russia, but a lot also has to do with what cut Google or ND is giving us. So far, the PPC we are getting for japanese ads isn't as high as what Yahoo bids are showing.

[Rubber Duck]

It goes without saying that Japan has a bigger market than Russia, but a lot also has to do with what cut Google or ND is giving us. So far, the PPC we are getting for japanese ads isn't as high as what Yahoo bids are showing.

Yes, I made this point some time back about Google holding back Adverts until they have a surplus, and then still keeping the top paying clicks for themselves. This is one of the reason that terms with very high Overture pay virtually nothing. They can generate all the clicks they need from search so you hardly even get crumbs coming through the PPC providers. What you need is terms where there is high demand for advertising and low search volume. Of course that probably means you won't get huge volumes of type-in but they should pay well.

Looking 5-10 years forward, it is not at all clear that it goes without saying. The Japanese economy is nothing like as important as it was. It is no longer a low cost manufacturing base and whilst it is comparatively high tech, that end of the market is getting much tougher too. Russia has a much larger population and and captive markets for it natural resources, which are commanding ever higher prices. This link might help:

http://en.wikipedia.org/wiki/Russia

<<Nevertheless, the economy started recovering in 1999. The recovery was greatly assisted by the weak ruble, which made imports expensive and boosted local production. Then it entered a phase of rapid economic expansion, the GDP growing by an average of 6.7% annually in 1999-2005 on the back of higher petroleum prices, a weaker ruble, and increasing service production and industrial output. The country is presently running a huge trade surplus, which has been helped by protective import barriers, and rampant corruption which ensures that it is almost impossible for foreign and local SMEs (small and medium sized enterprises) to import goods without the help of local specialist import firms, such as the Russia Import Company. Some import barriers are expected to be abolished after Russia's accession to the WTO in 2006.

The economic development of the country has been extremely uneven: the Moscow region contributes one-third of the country's GDP while having only a tenth of its population. GDP increased by 7.2% in 2004 and 6.4% in 2005.>>

<<The country's GDP shot up to reach €1.2 trillion ($1.5 trillion) in 2004, making it the ninth largest economy in the world and the fifth largest in Europe. If the current growth rate is sustained, the country is expected to become the second largest European economy after Germany (€1.9 trillion or $2.3 trillion) and the sixth largest in the world within a few years.>>

[domainstosell]

One has to ask does it really matter? Russian domains carry the best traffic and convert better than just about any Asian IDN, but you might as walk around shouting UNCLEAN, as try to sell one. What is the criteria for value in this market, because it has sure got me baffled?

What is the stigma against Russian domains? Not only are they still not selling well, even for premium domains (someone is going to get a steal in RDs latest auction), but you can still come across some solid regs. I just got one today with 176K Wordstat...

[Explorer]

What is the stigma against Russian domains? Not only are they still not selling well, even for premium domains (someone is going to get a steal in RDs latest auction), but you can still come across some solid regs. I just got one today with 176K Wordstat...

Russian domains are the most undervalued IDNs in the market at this point, since their prices are the lowest, but the earnings are the highest. Plus, Russian language is not only spoken in Russia, but is widely used in Ukraine and Belarus. Plus, Google opened its office there only a few months ago. So, give it some time.

[Rubber Duck]

What is the stigma against Russian domains? Not only are they still not selling well, even for premium domains (someone is going to get a steal in RDs latest auction), but you can still come across some solid regs. I just got one today with 176K Wordstat...

I regged this today:

xn--b1aai9acjidf1c.com творчество creation

Wordstats 156K

Google 10 Million

[thefabfive]

I don't understand the stigma either. There is no way I would sell any of my Russian domains at today's prices. In the future, the traffic will help establish the values for these domains.

[Rubber Duck]

Russian domains are the most undervalued IDNs in the market at this point, since their prices are the lowest, but the earnings are the highest. Plus, Russian language is not only spoken in Russia, but is widely used in Ukraine and Belarus. Plus, Google opened its office there only a few months ago. So, give it some time.

Yes, not to mention the Caucauses, Central Asia and Mongolia.

[thegenius1]

Why so little vote participantes ?

[touchring]

Why so little vote participantes ?


Yup, i just voted. Got a little distracted when the Russian talk came in. :)

Comparing a character based language with an alphabet language is not quite right. One should compare Russian with Arabic or Thai instead.

[Rubber Duck]

Why so little vote participantes ?

Probably because so few really understand what you are getting at, and because those that do find it hard to quantify within the bands that you have allocated.

[Explorer]

I regged this today:

xn--b1aai9acjidf1c.com творчество creation

Wordstats 156K

Google 10 Million

I also got inspired and regged:

экзамены (tests) 334K
сочинение (essay) 380K

[domainstosell]

I regged this today:

xn--b1aai9acjidf1c.com творчество creation

Wordstats 156K

Google 10 Million

Nice, mine was

применение.com (xn--e1aaajcvibmk.com)
"Application"
Wordstat = 176,969
Google.ru = 10.5 million
Ya.ru = 8.6 million

There are still some decent finds out there...

[thefabfive]

How much more will Japanese PPC pay?
This is a difficult question. And I'm not even sure it's the right question to ask. From the data it seems that PPC should be higher - higher bids should equal higher payout. But the Japanese population is at least 3x less than the English speaking internet population. Couple that with the fact that people will have to break their traditional search routines and the picture gets even murkier. The low levels of traffic now compared to Russian and Arabic domains is a little concerning. I believe Japanese traffic will pick up but to what extent I don't know.

If the question is just how much more will Japanese PPC pay - I think your bid analysis is pretty much what we should go by. If the question is how much income will Japanese PPC generate compared to English PPC - that's the real question.

[thegenius1]

If the question is just how much more will Japanese PPC pay - I think your bid analysis is pretty much what we should go by. If the question is how much income will Japanese PPC generate compared to English PPC - that's the real question.


Really my thread was to show some people that there is no reason Japanese Domain Names cant Sell for the same prices and if not more then English domains when its very clear Japanese Companies are Spending much more money on Advertising , Also if we all pretty much agree that PPC will be Somwhere between 30%-60% medium of 50% more , that means if traffic is half of the English traffic it will all balance out , But i really dont want to turn this thread into a Traffic debate this is more just focused on what these Companies are spending and the amount of Competition. Being that they have Huge AD Budgets and there is Alot of competition that will defintley raise the Bar for What Japanese Domains will sell for.

[domainstosell]

I also got inspired and regged:

экзамены (tests) 334K
сочинение (essay) 380K

Wow, you got those today? Nice stats...

[Explorer]

Wow, you got those today? Nice stats...

I was also surprised they weren't regged. Apparently, I was wrong when I said "every decent domain is taken".

[mulligan]

There are some good Russians out there..

[touchring]

Currently, my Japanese keywords are giving me 0.20 to 1.50 cents for native clicks. And this stats is for usual clicks - not once in a blue moon kind. Some of my Japanese adult names are not doing well since for some reasons, they do not show native ads - thus pulling down the averages.

On the overall, Japanese PPC is definitely higher than even Western European languages like German, and maybe on par with Scandinavian languages - if you do not believe, you can login Namedrive and check the average stats from 8th June to the last update. Assuming that full Japanese native ads kicks in, even for adult, we can expect even higher PPC.

OTOH, PPC for Arabic has fallen to 2 cents to 20 cents per click with averages down to 6 cents (for my case). As for Russian, hope that someone with a good collection of Russian ads can checkout and comment. I've got only 30 names, but most of the clicks i see range from 1 cent to 8 cents.

Japanese names with just 1 click once in a blue moon might not seem to earn a lot, but if one clicks earn 30 cents, only 3 clicks a month is enough to cover the reg fee with some profit.

[thegenius1]

I would like to give a open invatation to the person who voted they will pay less then English Keywords, the evidence so far is pretty strong that Japanese Companies are spending more on adverstising , would you like to let me in on something im missing ?

[IDNCowboy]

I would like to give a open invatation to the person who voted they will pay less then English Keywords, the evidence so far is pretty strong that Japanese Companies are spending more on adverstising , would you like to let me in on something im missing ?
People are talking about quantity(internet population) in the long run.

[thegenius1]

People are talking about quantity(internet population) in the long run.


And the topic of this thread had to do with Pay Per Click , This is not a net population or a traffic thread.

[touchring]

And the topic of this thread had to do with Pay Per Click , This is not a net population or a traffic thread.


Ok, enough of speculation and sales talk! Just login and choose 8th June to the last update date, if you have created "language" folders, you can easily spot the difference between the various languages Avg PPC.

[Explorer]

Currently, my Japanese keywords are giving me 0.20 to 1.50 cents for native clicks. And this stats is for usual clicks - not once in a blue moon kind. Some of my Japanese adult names are not doing well since for some reasons, they do not show native ads - thus pulling down the averages.

On the overall, Japanese PPC is definitely higher than even Western European languages like German, Scandinavian languages - if you do not believe, you can login Namedrive and check the average stats from 8th June to the last update. Assuming that full Japanese native ads kicks in, even for adult, we can expect even higher PPC.

OTOH, PPC for Arabic has fallen from 2 cents to 20 cents per click with averages down to 6 cents (for my case). As for Russian, hope that someone with a good collection of Russian ads can checkout and comment. I've got only 30 names, but most of the clicks i see range from 1 cent to 8 cents.

Japanese names with just 1 click in a blue moon might not seem to earn a lot, but if one clicks earn 30 cents, only 3 clicks a month is enough to cover the reg fee with some profit. And with some marketing and SEO - Jeff i think is an expert in this - it wouldn't be difficult to raise that 3 clicks to 30 clicks. Hence, for the same amount of SEO, you earn 20 times the profit.

My collection of Russian domains are indeed only earning ~10 cents per click or so. But the CTR is solid, >40% and the traffic is there as well. I think at the end, it comes down to how many people are searching for that particular keyword during a time frame. I would also argue that a pay per click amount should at some point in the future be less than 5-10x between Russians and Japanese.

For example, if a Japanese person applies online for a credit card, the Japanese bank probably makes approximately the same amount of money as the Russian bank when a Russian customer does the same thing. So, both of those banks should be bidding approximately the same amount of money for "credit card" keyword. Of course this is all theoretical and requires a lot of assumptions, but at the end of the day, profit margins on a particular item selling online should be more or less equal across countries.

[Rubber Duck]

And the topic of this thread had to do with Pay Per Click , This is not a net population or a traffic thread.

Well it might come down to the same thing in the long run. If there is a click deficit, then the demand for the clicks that are available will be generated by the size of the market.

[touchring]

My collection of Russian domains are indeed only earning ~10 cents per click or so. But the CTR is solid, >40% and the traffic is there as well. I think at the end, it comes down to how many people are searching for that particular keyword during a time frame. I would also argue that a pay per click amount should at some point in the future be less than 5-10x between Russians and Japanese.

For example, if a Japanese person applies online for a credit card, the Japanese bank probably makes approximately the same amount of money as the Russian bank when a Russian customer does the same thing. So, both of those banks should be bidding approximately the same amount of money for "credit card" keyword. Of course this is all theoretical and requires a lot of assumptions, but at the end of the day, profit margins on a particular item selling online should be more or less equal across countries.


Thanks for contributing your stats. Currently, the transition to native stats is not complete - but we can more or less estimate the direction.

More stats from other members will be appreciated. Remember, only select stats from the 8th June onwards.

[thefabfive]

Average PPC from June 8 to today is:

Russian - $0.07
Arabic - $0.09
Hebrew - $0.08
Farsi - $0.12

[Rubber Duck]

Average PPC from June 8 to today is:

Russian - $0.07
Arabic - $0.09
Hebrew - $0.08
Farsi - $0.12

I think I need to work on my keywords!

[gammascalper]

CTR and PPC from June 8 - today:

Thai % 48.85 US$ 0.07
Russian % 21.85 US$ 0.09
Japanese% 12.81 US$ 0.10
English % 13.64 US$ 0.61
Chinese % 40.00 US$ 0.01
Polish % 16.67 US$ 0.08
Vietnamese% 20.00 US$ 0.18
French % 30.00 US$ 0.16
Korean % 50.00 US$ 0.03

Russian and Japanese PPC are each a couple of pennies higher than last month.

[IDNCowboy]

CTR and PPC from June 8 - today:

Thai % 48.85 US$ 0.07
Russian % 21.85 US$ 0.09
Japanese% 12.81 US$ 0.10
English % 13.64 US$ 0.61
Chinese % 40.00 US$ 0.01
Polish % 16.67 US$ 0.08
Vietnamese% 20.00 US$ 0.18
French % 30.00 US$ 0.16
Korean % 50.00 US$ 0.03

Russian and Japanese PPC are each a couple of pennies higher than last month.
aye so many languages i gotta look into :P
I gotta take out a loan hehehe

[thegenius1]

Those stats are good to look at but we dont know the amount of Domains in each catagory and we Dont Know what Keywords have been selected.

[thegenius1]

Anybody up to conduct a more in depth analysis ?