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View Full Version : TV Ad Market could plunge by up to $600 mill this year

thegenius1
28th June 2006, 05:12 AM
According to Advertising Age magazine, a seismic shift in where advertisers spend their money may be occurring this year. The network TV "upfront" season is currently underway (the period in which advertisers book time for the upcoming fall TV season) and it looks like TV's take could plunge by up to $600 million this year. The magazine reports the money is going to new digital options like the web that have given marketers far more bargaining power in their dealings with the TV networks. For domainers PPC income usually slumps in the summer, but many are reporting higher revenue than ever this year. It appears that boom is being fueled by ad dollars continuing to migrate into our space from old media outlets.
Posted June 27, 2006

http://www.dnjournal.com/lowdown.htm
blastfromthepast
28th June 2006, 05:59 AM
Good news.
Rubber Duck
28th June 2006, 07:35 AM
Good news.

We are talking Revolution.
Olney
28th June 2006, 09:58 AM
In Japan marketing companies predict the web is putting more of a huge dent in Radio. After Radio it's putting a bigger dent in Print Media & not affecting the TV budget yet.

This study was compiled by one of the biggest PPC marketing companies in Japan, they gave us a seminar at our office. I don't have stats but even though it looks like there's a lot of money spent on online advertising already, many companies have just within the last year or two truly started focusing on professional web marketing. That's means the amount is really increasing each year. (Please don't quote me on this)
rhys
28th June 2006, 10:03 AM
This seems relatively small given the size of U.S. advertising budgets but no doubt disturbing to TV, it's like 3 or 4 Fortune 500 companies suddenly dropping out of the economy.
Rubber Duck
28th June 2006, 10:07 AM
This seems relatively small given the size of U.S. advertising budgets but no doubt disturbing to TV, it's like 3 or 4 Fortune 500 companies suddenly dropping out of the economy.

Web marketing will continue to grow because it is "Point of Sale" marketing. It is also delivered in a very non threatening environment. It is not only cheaper, but it is also a lot better targeted. Basically, we are talking about the most cost effective sales multiplier on the planet.
thegenius1
28th June 2006, 05:31 PM
This is awesome news For Domainers , Let the Dollars , Yen , Euros , Pounds , Rubees , Hkd's , ect. keep rolling In !:)