On-Egg marketing idea - will it take off?

[james5]

Do you guys think this will ever take off for online companies such as grocers or specialty products?

Egg Advertising (http://digg.com/television/On-Egg_Advertising_gives_marketing_to_consumers_a_whole_new_meaning/who)

[Prodigy]

There has to be some sort of synergy between the two brands (the egg brand and the other party). So if it ever does take off you might see self preparation bakery labels marketd on eggs at best. How this relates to IDN im not sure.

[blastfromthepast]

I've seen messages put up on eggs.

I've since made sure to buy other brands.

Quite disturbing when you think of the extra chemicals that get plastered onto your food for advertising sake.

Edit: I studied their site and it seems they use a lazer to etch away 5% of the shell surface and that it doesn't damage the egg.