thegenius1
23rd July 2006, 09:40 PM
This will be music to the ears of domain owners who earn money through PPC (pay per click) advertising. Chris Sherman, the Executive Editor of SearchEngineWatch.com, predicts that prices paid for premium search terms will take a huge jump in the years ahead as more brands adopt search marketing. Sherman was the keynote speaker at the opening day of MediaPost's Search Insider Summit in Keystone, Colorado yesterday (July 20). He told attendees that big brands have just now started utilizing search marketing. Sherman noted that a recent study pegged search advertising at about $5.75 billion, but worldwide ad budgets are currently around $500 billion. "What happens if the big brands decide to move just 10% of that half trillion dollars into search marketing?" Sherman asked. More details on Sherman's talk are available in Erik Sass's column in MediaPost's Online Media Daily today (free registration is required to read).
http://www.dnjournal.com/lowdown.htm
http://www.dnjournal.com/lowdown.htm