Your daily newspaper may end up being Free of charge

[thegenius1]

To combat the loss of readers to the web, a story in the International Herald Tribune says an increasing number of newspapers, especially in Europe, are going to a free distribution model. Quoting from the article, Piet Bakker, Associate Professor of Communications at the University of Amsterdam, said "Almost all over Europe, you see circulation going down for paid newspapers. At the same time, the economy is improving, helping the advertising market. Free newspapers are seen as the best way to take advantage of this. Meanwhile papers that continue to charge are trying to offset reader and advertiser loss by cutting jobs. Bear Stearns analyst Alexia Quadrani told Editor & Publisher magazine "the newspaper industry's ad revenue is barely moving - up 0.5% so far in 2006 - but circulation continues to drop so newspaper publishers will likely reduce costs by eliminating more workers." The continuing flight of ad money from old media to the Internet is a primary factor in the escalation of prices for domains with traffic.

http://www.iht.com/articles/2006/08/06/business/free.php

http://www.dnjournal.com/lowdown.htm

[Rubber Duck]

Actually it is known as a double whammy. Advertising revenues are increasing, but newspapers will attract an ever lower share. Free distribution may increase circulation, but if people don't want to pay for it, will they respond to the ads. The free means that the cachet of the paper is lost, so their ability to charge premium prices for ads will also drop.

As a silver lining, it is a bit like having the most people that ever turned up to see you at once come, when they stick you in the ground.

To combat the loss of readers to the web, a story in the International Herald Tribune says an increasing number of newspapers, especially in Europe, are going to a free distribution model. Quoting from the article, Piet Bakker, Associate Professor of Communications at the University of Amsterdam, said "Almost all over Europe, you see circulation going down for paid newspapers. At the same time, the economy is improving, helping the advertising market. Free newspapers are seen as the best way to take advantage of this. Meanwhile papers that continue to charge are trying to offset reader and advertiser loss by cutting jobs. Bear Stearns analyst Alexia Quadrani told Editor & Publisher magazine "the newspaper industry's ad revenue is barely moving - up 0.5% so far in 2006 - but circulation continues to drop so newspaper publishers will likely reduce costs by eliminating more workers." The continuing flight of ad money from old media to the Internet is a primary factor in the escalation of prices for domains with traffic.

http://www.iht.com/articles/2006/08/06/business/free.php

http://www.dnjournal.com/lowdown.htm

[thegenius1]

As a silver lining, it is a bit like having the most people that ever turned up to see you at once come, when they stick you in the ground.


LOL thats a good one , Death of the Newpaper .... Hail the Domains !

[Olney]

Well makes sense.
Boston Globe (owned by NY Times)owns Boston.com
They also bought into the free circulated paper in Boston.

I believe in the evenings the hawkers for the newspapers in Boston just give them away.

[blastfromthepast]

There goes NEWSPAPERSUBSCRIPTIONS in Japanese...

[555]

Quote:"How amusing, through 2006 eyes, to read a discussion about the novel concept of targeting online advertising based on the content of news articles! The conventional wisdom a decade ago was that such a notion of linking ad and editorial content was fraught with ethical problems.

But wrote one Online-News participant, "If Yahoo! and the rest can run ads that pop up when a search reveals certain pages, then newspapers should be able to." (Early on, Online-News attracted media people willing to think outside of the box.)"

Source: http://www.editorandpublisher.com/eandp/columns/stopthepresses_display.jsp?vnu_content_id=1002913491

[Drewbert]

As a silver lining, it is a bit like having the most people that ever turned up to see you at once come, when they stick you in the ground.

Priceless.

[thegenius1]

As a silver lining, it is a bit like having the most people that ever turned up to see you at once come, when they stick you in the ground.


http://upload.wikimedia.org/wikipedia/en/3/37/Brookgreen_reading_9739.JPG


:Radio Killed Records

: TV Killed the Radio

2006 : The Net Killed the Newspaper

5-10 Years from Now the Net will have Killed Almost Everything

Internet vs TV up next !

Blow By Blow comentary:

"43% of the respondents said they spent at least 10 hours a week online, compared to only 17% who watched TV for at least ten hours a week"

Posted July 23, 2006

http://www.dnjournal.com/lowdown.htm


The network has announced results from a test conducted in May and June in which full-length episodes of such popular shows as Lost, Desperate Housewives and Commander in Chief were made available as free downloads at ABC.com. ABC says more young viewers watched the shows via the web than during the programs first runs on over the air TV! The implications of this for network TV are stunning. The test was so successful, ABC said they would re-launch the web download operation as a full-time service this fall. ABC said the average age of web viewers was 29, compared to an average age of 46 for those watched on the traditional network, still another indicator that the upcoming generation will fuel spectacular growth on the web.
Posted Aug. 5, 2006

http://www.dnjournal.com/lowdown.htm

[555]

TheGenius1: Internet vs TV up next !

TV integrated with Internet is more likely?

[thegenius1]

TV integrated with Internet is more likely?


Yes ofcourse but to some degree it will kill Cable and Sattelite TV , if not massacre it

[IDNCowboy]

There goes NEWSPAPERSUBSCRIPTIONS in Japanese...
;-(

i own newspapersubscriptions.jp lol.......

still ppl will come to subscribe to the "free" papers ;-)


Anyway, Japan is in Asia not Europe :P

[Rubber Duck]

;-(

i own newspapersubscriptions.jp lol.......

still ppl will come to subscribe to the "free" papers ;-)


Anyway, Japan is in Asia not Europe :P

The bottom line is Web advertising is much much much more cost effective. Producing hardcopy to landfill is very expensive. Web advertising costs cents to deliver and is very much point of sale. The free newspaper based on ads is the wrong way to go in my opinion. I think that quality newspapers who rely on subscription have a niche. The main media for advertising are going to be online, and particularly on the mobile phone in one form or another.

TV advertising is likely to remain, but the extortionate pricing is going to have to get a lot more realistic.

[555]

Add to what RD wrote that people who are addicted to news and they're are millions of them are checking they're prefered source of news online and checking it several times a day..another huge advantage to advertisers comparing to the paper version which u nevel look back on once u done with it