Prodigy
12th November 2006, 03:34 PM
Article speaks about the development of the internet market in rural areas in China and India. Enjoy.
-------------------------------------------------------
Big technology companies, their established markets maturing, increasingly see their future in a huge but seemingly unlikely pool of potential customers: poor, rural residents of the world's developing countries.
That is what brought Craig Barrett, chairman of Intel Corp., to Shijingwei, a farming hamlet in southern China's Guangdong province, this week. On a warm autumn day, Mr. Barrett sat in a dusty, one-story cement building for a demonstration of the community's first Internet-connected personal computer -- donated by the US semiconductor giant in August. A village official, Huang Yongqing, showed how residents can use the computer to check previously hard-to-find market prices for sugar cane and fruit and adjust their crop mixes accordingly to maximize their profits.
http://www.chinadaily.cn/world/2006-11/03/content_723971.htm
-------------------------------------------------------
Big technology companies, their established markets maturing, increasingly see their future in a huge but seemingly unlikely pool of potential customers: poor, rural residents of the world's developing countries.
That is what brought Craig Barrett, chairman of Intel Corp., to Shijingwei, a farming hamlet in southern China's Guangdong province, this week. On a warm autumn day, Mr. Barrett sat in a dusty, one-story cement building for a demonstration of the community's first Internet-connected personal computer -- donated by the US semiconductor giant in August. A village official, Huang Yongqing, showed how residents can use the computer to check previously hard-to-find market prices for sugar cane and fruit and adjust their crop mixes accordingly to maximize their profits.
http://www.chinadaily.cn/world/2006-11/03/content_723971.htm