Yahoo rebrands Overture

[bwhhisc]

QUOTE: The portal giant on Monday shed its Overture Services brand and renamed the unit Yahoo Search Marketing. The replacement of the Overture brand will take place in the U.S. market initially, the company said. Other international markets will be re-branded later, but the Overture brand will be maintained in Japan and Korea.

The change comes nearly two years after Yahoo's purchase of Overture, a pioneer in the commercial search business. The acquisition was meant to bolster Yahoo's marketing efforts and its position against rivals Google and Microsoft.

http://news.com.com/Yahoo+sheds+Overture+brand/2100-1024_3-5675118.html

[thegenius1]

http://news.com.com/Yahoo+sheds+Overture+brand/2100-1024_3-5675118.html

"Other international markets will be re-branded later, but the Overture brand will be maintained in Japan and Korea." :)

[Clotho]

The article is dated April 18, 2005

[ScottFish]

YEah, this happened like last year X2

[bwhhisc]

YEah, this happened like last year X2

Guess they never quite got around to renaming it, as the overture name has stuck in the US and Europe...

We were trying to figure out why overture is "limping" along, sometimes working and sometimes not. This article popped up first page on "Google" for "Yahoo Overture News"- guess there really isn't any. lol

[rhys]

Yahoo is in utter disarray these days.