IDNCowboy
12th February 2007, 10:06 PM
http://www.dnjournal.com/lowdown.htm Feb 12th
Those of you who are actively involved in building websites on your domains are undoubtedly concerned with Search Engine Optimization and may even by paying an outside firm to handle SEO chores for you. In a provocative article (free registration required to read) titled The Search Engines Are Killing SEO at MediaPost.com today, author Mark Simon said the search engines are getting so good at finding relevant content that the need for outside SEO help may eventually disappear. Simon wrote "Spiders have made leaps forward in reading content on dynamic pages, and even in understanding images. They've also learned to recognize spamming tactics like cloaking and excessive keyword stuffing...the endgame for all of this is a world in which SEO doesn't matter. The engines won't need you to tell them how relevant your page actually is, because they'll understand on their own. For the same reason, they won't listen if you lie to them about a page's true value. Search results may never be unmanipulatable, but they'll be nearly so, to the point that it doesn't make business sense to try."
Posted Feb. 12, 2007
Those of you who are actively involved in building websites on your domains are undoubtedly concerned with Search Engine Optimization and may even by paying an outside firm to handle SEO chores for you. In a provocative article (free registration required to read) titled The Search Engines Are Killing SEO at MediaPost.com today, author Mark Simon said the search engines are getting so good at finding relevant content that the need for outside SEO help may eventually disappear. Simon wrote "Spiders have made leaps forward in reading content on dynamic pages, and even in understanding images. They've also learned to recognize spamming tactics like cloaking and excessive keyword stuffing...the endgame for all of this is a world in which SEO doesn't matter. The engines won't need you to tell them how relevant your page actually is, because they'll understand on their own. For the same reason, they won't listen if you lie to them about a page's true value. Search results may never be unmanipulatable, but they'll be nearly so, to the point that it doesn't make business sense to try."
Posted Feb. 12, 2007